✅️DEVELOPING: Xbox CEO @asha_shar private jet was seen in New York leading industry experts to believe she's there to make a deal with @RockstarGames for marketing or #Xbox Game Pass.
Microsoft is improving the sharpness of gamerpics and some game and achievement art at 4K resolution on the Xbox Series X. It’s being tested with Alpha and Skip-Ahead Alpha testers today
To save Xbox, Asha Sharma doesn't have to defeat PlayStation or Steam — she has to defeat Microsoft itself.
windowscentral.com/gaming/xbox/to…
I've been covering Xbox for over a decade, and the same cycle keeps coming up time and time again: Microsoft itself is Xbox's biggest enemy. And to save Xbox, Asha Sharma will need to convince CEO Satya Nadella that subsidizing their recent sprint of poor decisions will take more than one or even two fiscal years.
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The "Only on Xbox" slogan has returned to the forefront as part of Microsoft's rebranding campaign launched in April 2026, under the leadership of new CEO Asha.