Make TikToks, not ads is a tricky prospect for brands more used to making ads than TikToks, so this is a very smart move from @tiktok_us. Think of it as their version of a Boosted post.
tiktok.com/business/en/bl…
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Screen Moguls
195 posts
Screen Moguls
@screen_moguls
Where Real World Data Drives Revenue. Building products that provide transparency and drive cost-effective digital marketing. @gomkting @gocinema
London Katılım Mart 2018
242 Takip Edilen112 Takipçiler
Love these examples of innovative bricks & mortar retail spaces.
thehustle.co/07202021-toy-s… via @TheHustle
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Clever move from @Yelp and their treasure trove of 1st party data.
Search Engine Land@sengineland
Yelp Audiences allows advertisers to reach Yelp users off the platform by @geochingu ow.ly/Y9dw102PAxp
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The #GrimseyReview is a must read for the independent sector across all verticals, and the new review is out on Friday! Highly recommend a look.
Bill Grimsey@BillGrimsey
Our latest review is due to be released this Friday – so please do look out for it #GrimseyReview
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21.5 hours! Proving the point that @tiktok_us truly is a black hole of time....and a highly engaged audience...
TikTok for Business@TikTokBusiness
A report by @appannie shows U.S. Android users are spending more time on TikTok than on Facebook, Instagram, and Netflix, averaging 21.5 hours per month on the app. 🤳 (via @MarketingBrew) morningbrew.com/marketing/stor…
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Major news from @Instagram as they shift from photos to focusing on creators, video, shopping and messaging
retaildive.com/news/were-no-l…
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With 44% of the UK conducting the majority of their clothes shopping remotely in the next year, this new survey from @Snapchat and @ForesightFact shows bricks & mortar retailers will need to embrace new tech to stand out.
thedrum.com/news/2021/07/0…
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@Facebook were never just going to sit back and watch their ad performance take a permanent hit but good to see some new changes taking place...it's been a tough few months for media buyers!
Social Media Today@socialmedia2day
Facebook continues to evolve its ad tools in line with Apple's app tracking updates socialmediatoday.com/news/facebook-…
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If you're looking to reach #GenZ, @tiktok_us is the place to go with a whopping 37.3 million (!) Gen Z monthly users by the end of 2021 compared to 33.3 million on Instagram according to new research from @CleverTap
GIF
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Screen Moguls retweetledi
"At the heart of every small business is a good idea and we believe they deserve to be found."- SMBs, follow the link below to see upcoming talks & training delivered by @Facebook & guest hosts for the Good Ideas Festival! 12th-16th July 📅
facebook.com/business/small…
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@AmericanExpress have been a champion of #SMBs for a long time, so we love this new partnership with @Pinterest!
Pinterest Business@pinterestbiz
Pinterest searches for “how to support small business quote” increased 50x and as a result we partnered with @AmericanExpress to launch a Comeback Feature highlighting Small businesses who offer products for ✨post-pandemic life✨ Shop Small, shop now - bit.ly/AmexPinterestS…
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So much potential with Jumps from @tiktok_us
Tanay Jaipuria@tanayj
Super interesting: Tiktok launches mini programs called Jumps. - Allows creators to embed links to interactive experiences within their videos - Initial launch partners include Whisk (recipes), Wikipedia, Quizlet, Breathwrk and Buzzfeed theverge.com/2021/6/21/2254…
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We are big proponents of simplifying the ad creation process, so this is great to see!
martech.org/google-simplif…
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Screen Moguls retweetledi
'More people are watching trailers on Twitter than ever before, with a 35% increase in daily average organic trailer views'- This is huge! 😱 Check out these insights to see how you can connect with cinema-goers via @Twitter
marketing.twitter.com/en/insights/fr…
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Fascinating to see both Bytedance (TikTok) and Disney up there!
MediaPost@MediaPost
GroupM Analysis Shows Top 25 Media Suppliers Now Control Two-Thirds Of All Ad Spending: While Google and Facebook remain the world's biggest advertising behemoths, four of China's media... bit.ly/3gTEc6L @mp_joemandese
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Screen Moguls retweetledi
Try to make a positive change this week... before shopping Prime Day deals, consider supporting small retailers instead. They need our support more than ever & often provide a more personal and ethical service! 🤗 #shoplocal #supportlocal
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Only surprising in that it took them so long, but will adoption be hampered by a lack of templates or creative support?
techcrunch.com/2021/06/17/ins…
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This move by @Shopify has potentially big implications for social commerce
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