Scrunch

Kick off your 2023 marketing strategy by getting across the 5 BIG changes in the #creatoreconomy. 👀 FREE on-demand workshop scrunch.com/2023-creator-e… #scrunch365 #influencers #creators #influencermarketing

Sales skills are make or break - if you can’t sell, you don’t have customers, which means you don’t have a business. @daniellelewisco of @scrunch talks about how you can get started with sales. Want more? Founders Course launches soon: buff.ly/2KpnIWa

@StartupOnramp @daniellelewisco ❤️

@JigneshThakkarV @twohourdigital @MadalynSklar @hootsuite Thanks for the shoutout Jignesh! ❤️

@twohourdigital @MadalynSklar Here you go! A blog by @Scrunch obsessed with understanding #influence & numbers: scrunch.com/blog/what-is-a… Must check 6 #EngagementRate calculation methods by @hootsuite: blog.hootsuite.com/calculate-enga… #TwitterSmarter

Q8: What is a good engagement rate, and is it trustworthy? #TwitterSmarter

💡ps. It’s best to keep your strategy clear and consistent, so don’t try and do too many things at once! Use the strategies that make the most sense to your product or service. #InfluencerMarketing #SocialMedia #Marketing 5/5

🙋🏼‍♀️Boost influencer posts (with their permission) - an opportunity to amplify content beyond the influencer’s audience to even more of your target audience. You can also add a relevant CTA button to encourage users to click through & purchase 4/5

Thinking about using #influencers to drive sales? Sounds like a good plan to us. However, not all campaigns are actually set up to effectively achieve this goal. Here are just some of the winning strategies you can use to nail your sales objectives: 1/5

💻 Think virtual events - whether you had an event scheduled that has been cancelled or an event you've been holding off until things settle, why not engage your community virtually? Platforms like Zoom allow you to host thousands of guests to live stream content! 5/5

Positive word-of-mouth marketing now will be next-level powerful! 💡 Top Tip - Know any influencers in your niche self-isolating? Send them your product as a gift to entertain them 4/5

What channels should you be marketing through right now? 1/5 📷 brookecaglephotography #SocialMedia #InfluencerMarketing

The clear message is that even if consumer spending decreases in the immediate term, spending will resume again. The question is, what are you doing as a brand to develop relationships, drive brand loyalty and capture potential revenue during this time? 5/5 📷 ts_imagery

🙊 Be funny - use your content to take the edge off. Consumers know these are strange times & will welcome the break from serious news 💡 Be helpful - show you understand that there are some challenges associated with this “new normal” & offer ideas that could help 4/5

What kind of messaging should you be using in your marketing right now? 🏠 Stay home - encourage consumers to stay home by making it easy for them to work and play there #StopTheSpread 1/5

Top tip: long-form and video content will have particular cut-through as people spend more time on their devices. So, what are you waiting for? 6/6

🧘‍♂️ Health and wellness (home workouts, aromatherapy and relaxation products) ❤️ Entertainment (books, games, toys, arts & crafts, streaming services, self-education, interior styling & organisation) 🐶 Animal fosters 5/6

Should you be thinking about #marketing right now? With media consumption reportedly already rising by 300% across some social media channels, there’s a huge opportunity for brands to connect with an increasingly engaged audience. 1/6