Sector

Audi's F1 partner lineup so far: The brands shaping it's debut. Read More: sector.world/2025/12/audis-… #F1Business #AudiF1 #Sponsorship #BrandStrategy #Formula1 #MotorsportIndustry #Partnerships #Marketing

🚨 Sector is launching a free, weekly newsletter. And it lands this Wednesday. Sign up here: sector.world/2025/12/get-th…

In Sector’s latest opinion column, Mark Mann-Bryans argues that Vegas isn’t just another race… it’s becoming the new cultural and commercial capital of modern F1. Read More: sector.world/2025/11/opinio…

“The F1 collaboration is really about how do we bring these two passionate global fan bases together” Tasia Filippatos explains how the launch in Vegas signals a new era where F1’s global platform meets Disney’s power of stories. Read More: sector.world/2025/11/the-st…

@F1 has partnered with @Fortnite to bring bespoke branding from all 10 teams into the game ahead of the Heineken Las Vegas Grand Prix. Read More: sector.world/2025/11/f1-lau…

@F1 has partnered with @Fortnite to bring bespoke branding from all 10 teams into the game ahead of the Heineken Las Vegas Grand Prix. Read More: sector.world/2025/11/f1-lau…

"Partnerships are now driving the show." @F1's Chief Commercial Officer Emily Prazer reveals the opportunity and creative potential for brands at the upcoming third edition of the Las Vegas Grand Prix. Read More: sector.world/2025/11/las-ve…

In our latest Sector interview, Paul Fowler - Global Vice President of Motorsport at @DHLGlobal spoke on how to manage sustainability goals in parallel with the sport of F1 growing as a whole. Read More: sector.world/2025/11/delive…

When unveiling its R26 concept car Audi set out its ambition to be winning F1 championships by 2030. Off track, how will they win the battle of the brands? Chief Creative Officer Massimo Frascella explains. Read More: sector.world/2025/11/audi-s…

Sector invites you to The Grid - our detailed database of every Formula 1 partner, built for those who follow the business of F1 as closely as the racing. The Grid brings together the complete commercial ecosystem of the sport in one place. sector.world/f1-the-grid/tr…

With the news that Toto Wolff could be about to sell a minority stake in Mercedes that would value the team around the $6bn mark, Sector spoke to Kirsten Sibbit-Johnston, a Director at The Sports Consultancy, to discuss what the deal means for F1. More: bit.ly/3LzdfIA

It takes 750+ people to produce the @F1 coverage beamed out to millions across the world. We go behind the scenes at F1's mammoth TV compound in Biggin Hill to speak to Lara Rodini and Dean Locke about the technology behind the broadcast magic. More: bit.ly/4oESda2

When ELEMIS partnered with @AstonMartinF1 earlier this year, it became the first beauty brand to enter F1. Amy Mansell explains to Sector how ELEMIS wanted to break down barriers and challenge the perceptions of who belongs in motorsport. Read More: bit.ly/47TmLgY

Can sustainability and sport – especially Formula 1 – ever truly coexist? Alice Ashpitel, Head of Sustainability at @MercedesAMGF1, argues that F1 provides a unique test lab for innovation, in which sustainability and performance can thrive. Read More: bit.ly/4nL8qsP

🚀 Introducing Sector - your new source for news, analysis and intelligence on the business of Formula 1. We’re covering the deals, tech, partnerships and people shaping the F1’s next era. If you care about the engine behind F1’s growth, follow along. 👉sector.world