Viktor Seraleev

A simple recipe for growth (after 5 years on mobile development): 1. Find your scale and what you’re done with Ship a lot. 10, 12 apps if that’s what it takes. Clarity comes from building, not planning. You only learn what works by shipping. 2. Pick one paid channel. Go deep. Start with what you can afford. Test slowly. Stay patient. Master one channel before you touch the next. 3. Reinvest. Every month. No exceptions. A big chunk of revenue goes back into growth. No toys. No shortcuts. Reinvestment outlasts motivation every time. No magic formula. No growth hacks. Just shipping, patience, and putting money back in month after month.

Guideline 5.6. Developer Code of Conduct. Manipulation.

it’s crazy how with hard paywalls, 90% of negative reviews are just complaints about it the easiest way to keep a 4.5+ rating is to ask users to rate the app during onboarding most users will instinctively leave 5 stars without even thinking about it

One thing before you start: be smart about it. Don’t take a template and ship 10 clones of the same calorie scanner. That’s a faster path to failure than success. You have months ahead. Use them to brainstorm properly. My app list came from my own interests and my family’s. The one time I broke that rule, I failed. I shipped a Bible app that made $20 total. Easy to explain, I’m not religious, so I genuinely don’t understand the value of that kind of app. Every other app was built around solving a real problem we actually had: my son collects trading cards, my wife creates a lot of content for social media, I like business tools. Build from lived experience. Not from what looks like a hype in the market.

A simple recipe for growth (after 5 years on mobile development): 1. Find your scale and what you’re done with Ship a lot. 10, 12 apps if that’s what it takes. Clarity comes from building, not planning. You only learn what works by shipping. 2. Pick one paid channel. Go deep. Start with what you can afford. Test slowly. Stay patient. Master one channel before you touch the next. 3. Reinvest. Every month. No exceptions. A big chunk of revenue goes back into growth. No toys. No shortcuts. Reinvestment outlasts motivation every time. No magic formula. No growth hacks. Just shipping, patience, and putting money back in month after month.

I don’t like relying on luck. So to find what would actually get traction, I launched a 10-app challenge before the end of the year. One of the best decisions I’ve made. It helped me grow average monthly revenue 7x. And I sold a few apps along the way (+$44.5k). A challenge needs rules. Simple, but strict: - every project must be high quality - projects should be small, but useful - you must finish it When it’s over, you won’t just have assets. You’ll have clarity: - which projects to double down on - which ones to shut down or sell - where your time and energy actually make sense Sometimes the best way to find direction is to stop thinking and start building.