Amazing the amount of people that are in marketing that don’t understand the goal of an unaware ad “The targeting really needs to be in the first 10s, otherwise you are just grabbing WW2 folks and not people in market for magnesium” The single goal here would be to capture people who ARE NOT in the market for magnesium, then convince them that they should be and that they have a problem they were completely oblivious of Trying to talk to people who are in that market in the first 10s literally defeats the entire purpose of an unaware ad 🤦♂️ With an unaware ad you want to capture as much attention as possible with something unrelated to your product or problem, then relate it in some way to what you really want to talk about. Then you could list out early warning signs, hidden symptoms, explain the consequences if not addressed early etc. Then start bringing them down awareness stages and introduce your product
