Sharon MacLean ~WorldGate Media*LinkedIn

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Sharon MacLean ~WorldGate Media*LinkedIn

Sharon MacLean ~WorldGate Media*LinkedIn

@sharedmaclean

Communications Strategist * Instructor with NAIT in Business Writing/Leadership & Teamwork/Problem Solving * On Team Human while Co-Creating with Generative AI

Worldwide Katılım Eylül 2010
5.6K Takip Edilen5.1K Takipçiler
Sharon MacLean ~WorldGate Media*LinkedIn retweetledi
Teresa Spinelli
Teresa Spinelli@TeresaSpinelli·
Today I was part of a panel- amazing panel guests! Learned a lot & have more faith in man kind for doing the right thing. #sustainability
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Teresa Spinelli
Teresa Spinelli@TeresaSpinelli·
Just watched ‘Mountain Queen’ Watching someone summit Mount Everest multiple times while juggling life’s challenges made me question the excuses i’ve been holding onto. Sometimes the mountains we climb are not covered in snow. #LhakpaSherpa #inspirational
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Ad Professor
Ad Professor@The_AdProfessor·
24 lessons from David Ogilvy: 1. Search all the parks in all your cities; you'll find no statues of committees. 2. The best ideas come as jokes. Make your thinking as funny as possible. 3. You are advertising to a moving parade, not a standing army. 4. Do not address your readers as though they were gathered together in a stadium. When people read your copy, they are alone. 5. Remember you are a human being writing to another human being. Neither of you is an institution 6. Tell your prospective client your weakness before they notice them. This will make you more credible when you boast about your strong points. 7. Avoiding excess in all things is a recipe for dullness and mediocrity. 8. A good advertisement is one which sells the product without drawing attention to itself. 9. There is no need for advertisements to look like advertisements. If you make them look like editorial pages, you will attract about 50% more readers 10. Big ideas come from the unconscious. This is true in art, in science, and in advertising. But your unconscious has to be well-informed, or your idea will be irrelevant 11. People who think well, write well 12. The most important word in the vocabulary of advertising is 'test'. 13. On average, five times as many people read the headline as read the body copy. 14. When you have written your headline, you have spent eighty cents out of your dollar. 15. Tell the truth, but make the truth fascinating 16. Advertising is only evil when it advertises evil things. 17. Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals. 18. Raise your sights. Blaze new trails. Compete with the immortals. 19. I am a lousy copywriter, but I am a good editor. So I go to work editing my own draft. 20. If you're trying to persuade people to buy something, use the language in which they think. 21. Insist that due dates are kept even if it means working all night. Hard work never killed a man. People die of boredom 22. If you are lucky enough to write a good advertisement, repeat it until it stops selling. 23. At the start of your career in advertising, what you learn is more important than what you earn. 24. When Fortune published an article about me and titled it: 'Is David Ogilvy a Genius?', "I asked my lawyer to sue the editor for the question mark.”
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Ruth🟧🟦 ,💔
Ruth🟧🟦 ,💔@BoughRuth·
Want to see people freak out 🤣🤣🤣
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Teresa Spinelli
Teresa Spinelli@TeresaSpinelli·
Yup, only 9 degrees- feels like 7. We are experiencing a cold front. What does one do in Cancun when it is so cold you can’t even get into the water?
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Sharon MacLean ~WorldGate Media*LinkedIn retweetledi
Lindsey Blair
Lindsey Blair@pynkdiamond76·
I want to share this story i just read: I’m 24, earning $52k a year, and I recently moved into the guest room of my 80-year-old grandfather, Arthur, because my $1,900 rent was bleeding me dry. Last Saturday, I ordered a $32 sushi platter via a delivery app because I felt "too drained" to deal with the kitchen. Arthur watched the delivery driver pull away from the porch as if he’d witnessed a crime. That evening, he sat down to a bowl of "Fridge Cleanup"—sautéd cabbage, some leftover ham, and a single potato. It looked depressing. It probably cost less than a dollar to make. "Must be a luxury," he muttered. "Dining like a king every night." I lost it. "The world is different now, Arthur! Your generation had it simple. You bought this entire property on a single income while supporting a family!" He set his spoon down. I had never seen his expression turn so cold. "Simple?" His voice was barely a whisper. "I pulled double shifts at the chemical plant for thirty years. When the crisis hit in the late 70s, interest rates were nearly 18%. I didn’t 'order in.' I ate peanut butter on crackers. For months on end." He gestured toward my bedside table. "That watch on your wrist cost more than my first three months of wages. Your 'designer' sneakers cost more than my first kitchen renovation. My hobby?" He pointed to an old, oiled baseball glove on the shelf. "That was my hobby. It cost five dollars and lasted forty years." "So, what? I’m supposed to live in a cave?" I snapped back. "You’re not in a cave," he said. "You’re just undisciplined. You want the life of a homeowner but won't sacrifice the $8 lattes. You want financial peace but pay $30 for fish because you're too 'exhausted' to boil water." He walked over to a locked wooden cabinet, pulled out a worn, leather-bound savings book, and tossed it onto my lap. I opened it. $315,000. This man, who buys generic brand cereal and mends his own socks, had amassed over three hundred thousand dollars from a modest pension and disciplined living. I looked at the balance. Then I looked at my phone, where a notification for a "monthly premium clothing box" had just popped up. I looked at the half-eaten sushi on my plate. Arthur picked up his bowl of cabbage. "You're right, Leo. I did buy this house on one salary." He stopped at the door. "But I didn't have five streaming platforms, a financed car I couldn't afford, or 'convenience' fees on every meal." He looked me dead in the eye. "You don't have a money-making problem. You have a lifestyle problem. You're not broke; you're just paying a high-interest subscription to pretend you're successful." I canceled my premium memberships that night. I made my own lunch for work the next morning. It tasted like a reality check. Sometimes the people we think are out of touch are the only ones who truly know the way. Thanks, Grandpa. 💙 #fblifestyle
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Tom Peters
Tom Peters@tom_peters·
Speaking as a lifelong Democrat, I reluctantly but willingly admit that we let way too many people into the country in an uncontrolled fashion But the answer to that problem is not to create an American Gestapo to promiscuously force them all out at gunpoint.
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Teresa Spinelli
Teresa Spinelli@TeresaSpinelli·
This is the boy that made me a mamma! 19 years ago today! Hope he feels as loved as he was that moment we held him for the first time 🩷#Greatful
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Gary Vaynerchuk
Gary Vaynerchuk@garyvee·
Too much talk … I see it daily :( 👟 my friends … talking about what you’re gonna do … versus actually doing it is a huge issue in society and I hope this post calls someone “out” tonight and it inspires them to “go” and finally act .. put on the shoes 👟 and Go !!
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Fareed Zakaria
Fareed Zakaria@FareedZakaria·
President Trump enjoys using America’s vast strength — built over generations — almost for sport. This is the opposite of how American leadership has worked in the modern era. My take:
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Protect Kamala Harris ✊
Protect Kamala Harris ✊@DisavowTrump20·
RETWEET to wish President Zelenskyy a happy birthday! 🇺🇦
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Hon. Thomas A. Lukaszuk
Hon. Thomas A. Lukaszuk@LukaszukAB·
I know that you’re worried about Alberta separatism. You don’t want to become a 51’st state. Despite the horrors in Minneapolis, separatists are negotiating with Trump. #ForeverCanadian movement is preparing to take separatists on. Together, we will stay united🇨🇦 #ableg #cdnpoli
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Sharon MacLean ~WorldGate Media*LinkedIn retweetledi
Andrew Coyne 🇺🇦🇮🇱🇬🇪🇲🇩
“Considering your Country decided not to give me the Nobel Peace Prize for having stopped 8 Wars PLUS, I no longer feel an obligation to think purely of Peace,” he said. 25th Amendment, for the love of God, PLEASE. He is utterly out of his mind. theguardian.com/us-news/2026/j…
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Mary L Trump
Mary L Trump@MaryLTrump·
Donald has been posting unhinged, incoherent ramblings for a decade now, but his recent threats against sovereign nations bring us into totally new and dangerous territory. Instead of asking Republicans if they support Donald’s policies, it’s time to start asking them why they continue to back a man who is so obviously out of his mind.
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Sharon MacLean ~WorldGate Media*LinkedIn retweetledi
Ed Krassenstein
Ed Krassenstein@EdKrassen·
Listen to British member of Parliament Ed Davey completely tear Trump apart, calling him, the "most corrupt president America has ever seen" and "an international gangster": "President Trump is acting like an international gangster, threatened to trample over the sovereignty of an ally, threatening the end of NATO altogether, and now threatening to hit our country and seven European allies with outrageous damaging tariffs unless he gets his hands on Greenland. This is an incredibly grave moment for the United Kingdom, Europe, and the world. He is a bully. The most corrupt president, the United States has ever seen. So there are only two ways to get him to back down: bribing him with a new jet, perhaps, or a few billion in his crypto account."
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