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I think it's just that Calvin Klein did a piece on Jung Koop, the crowned "prince" of Stan Twitter
Marketing Examples@GoodMarketingHQ
100% of Ralph Lauren's tweets are statements. But ~70% of Calvin Klein's tweets are questions. What's happening? Well, since Elon took over Twitter's algorithm is open source. TL;DR: 1 reply is worth 13.5 retweets and 27 likes. Replies are HUGE. So take heed. Learn from Calvin: “Don't write at the reader. Involve her.” P.S. I kinda forgot to post for a year (whoops!) and the account got lost steam. In the spirit of the example... if you like the tips, do reply, I'm not a faceless corp, you can say hi - harry
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