Kevin Allocca

VIDEOCRACY, my book about videos and culture, is officially out! Here’s a gif to explain. kevinallocca.com/videocracy

@FozzyClaire78 Too addicting!

@shockallocca A niche channel for the color theory and the vibes. youtube.com/shorts/rNax1-b…

@hitsman @timenalls Well, it depends on how you define "viral" first! Videos that people think of as "viral" tend to see more interactive engagement / social activity because they evoke a response. An initial rapid accumulation of views can often be attributed to a fan base / community too.

@timenalls Honestly, I haven't studied this, as I'm focused more on figuring out how best to give the best results to each viewer than the most viewers to each video. @shockallocca may have more insights

Friday night AMA. Go!

@FozzyClaire78 What a happy guy!

@shockallocca Some new elevator content that reminded me of you . youtube.com/shorts/6Y1M6tL…

What happens when you get 3 internet video nerds in a room to talk about current and future content trends? @ColinandSamir were kind enough to invite me to their sweet studio to find out. Check out our very fun conversation here: youtu.be/wf2PSe96018

The annual lists of @YouTube's top trending videos, creators, and songs of 2022 are live: youtube.com/trends/2022/us/

a tribute fit for a king 👑 join us in celebrating @Technothepig's 9th channel anniversary with a look back at his journey. watch the full video here → yt.be/sW4To

@itzSLICENRICE 100%, so amazing to see you both. A total highlight of the week! I hope so too!!

@shockallocca Kevin! Happy we were finally able to meet. Hope to run into you again in the future 🔥💪🏽

@ChrisAriens @YouTube @Google A highlight of my week!

Always a pleasure, never enough catch-up time with @YouTube trends savant @shockallocca at @Google Beach.

🤔 Why yes, I AM still thinking about that book, Amazon.

@michaeljoel @YouTube Ha! Anytime

Thanks for blowing my mind and increasing my vocabulary @shockallocca and @YouTube trends team. I now have 5 new favorite channels. #mustwatch trendsreport.withyoutube.com

@mikafilm That's awesome to hear! Thanks for checking it out!

@shockallocca This was very good, inspiring even, as it featured a lot of things that had not made any waves here in Finland and thus the whole thing felt really fresh!

To everyone who works in creative industries trying to stay on top of things: here's a new interactive report on noteworthy developments in video creativity and what they might mean for the future yt.be/trendsreport #CannesLions2021

@harperjones haha that part is tough to recreate virtually!

Not as good without a glass of rosé in hand, but pretty great summary of the world of video and where it's headed: trendsreport.withyoutube.com Nice job @shockallocca!

@pishypaaschy Thank you!

FYI, this is definitely not going to be one of those standard talking-awkwardly-into-a-webcam kind of virtual conference keynotes...

If you want to understand one of the biggest phenomena in gaming (and in pop culture) right now, you can start with this new trends explainer

This is the first in a new series we're releasing of mini-docs about interesting video phenomena. As a long-time @lofigirl fan, I particularly loved this one.

Also interesting to see the regional variations on video openers:

Last year, we had a debate about how often vloggers really do start their videos with "Hey guys" So the team parsed caption data from a million vlogs to figure it out... youtube.com/trends/article…