CUUP

Looks like new. Your favorite t-shirt bra, here in limited-edition Aura. cuup.visitlink.me/YmCRTH

When you’re the view.

Feminine, painterly, artfully ambiguous. Aura feels in step with this season – and the next. cuup.visitlink.me/FQme91

How we love our first layer: sheer, lightweight, incredibly soft. shopcuup.com

The Balconette in Salt: our version of the perfect white tee.

Some Salt for your Sunday. shopcuup.com

A perfect pairing if we ever saw one. shopcuup.com

The power of an iconic first layer – in an equally iconic color. shopcuup.com

A roundup of our favorite fall moments in film. *Adds to weekend watchlist.* When Harry Met Sally, 1989 Notting Hill, 1999 Waiting to Exhale, 1995 Last Romance, 1988 Poetic Justice, 1993

Go boldly into the season. Start with Serpentine. shopcuup.com

Go boldly into the season. Start with Serpentine. shopcuup.com

Mirage: an optical phenomenon. The Balconette in Mirage: a bra that’s made to be seen. shopcuup.com

Safe to say we still love a little Black set. shopcuup.com

Caught on the camera roll: our latest class of limited-edition colors. Here tomorrow. shopcuup.com

Just here to say we made the Mesh Wireless Plunge in Floral Cyanotype, too. shopcuup.com

Under every good outfit is an even better first layer. shopcuup.com

It’s an at-home, half-dressed kind of Sunday. shopcuup.com

Salt by the ocean, a matching Mesh set – some things just make sense. shopcuup.com

Golden hour with a side of all-day comfort and weightless support. shopcuup.com

Lightweight, super breathable. Turns out Mesh makes the perfect summer-to-fall first layer. shopcuup.com