Tara ❤️‍🔥

Now you can watch us hit the wall… Gracie’s song “Hit the Wall” is out everywhere on May 14th at 5pm PST gracieabrams.lnk.to/hitthewall

🚨“Reputation (Taylor’s Version)” & “Taylor Swift (Taylor’s Version)” trademarks have been renewed TODAY! — Less than 15 hours til the countdown ends.. 👀

I’m trying to go through the follow requests and I’m already exhausted…it definitely looks like 80% of the ppl i don’t know lol I’m going to continue tmrw morning. If you want to ensure you will be able to participate/enter before the sale starts pls leave a Taylor gif as the reply! A lot of ppl have diff profiles too and im just like 🧍🏾‍♀️ Anyways i need sleep k don’t feel well. Good night

The countdown was on Taylor's website for 10 minutes before her team yanked it. By then the screenshot was already on every entertainment account on the internet. This is the most efficient piece of demand creation in entertainment, and the actual reveal hasn't happened yet. Toy Story 5 opens June 19, 2026. Taylor released her debut single "Tim McGraw" on June 19, 2006. Disney locked the June 19 release date in early 2024 when she was still on the Eras Tour. The 20-year alignment was the play. The math on Disney's side is clean. Toy Story 4 grossed $1.074B globally. A Taylor original on the closing credits pulls a measurable opening weekend bump from a fanbase that just routed $2.07B and 10.1M tickets through the Eras Tour. Disney is paying for access to the most efficient demand-creation system in entertainment. The song is the receipt. The trade is even better on her side. Soundtrack songs run forever. "Safe and Sound" from Hunger Games is still pulling Spotify streams 14 years later. A Toy Story original lives in every household with a kid for the next 30 years and gets refreshed every time Disney puts out a re-release. She's annuitizing her catalog into Disney's permanent IP layer. A 16-year-old singing about a Tim McGraw song in Hendersonville. Twenty years to the day, an original song closing the highest-grossing animated franchise in history. Most pop stars think in album cycles. She's been thinking in 20-year arcs since she was a teenager.

WHY WE THINK IT IS TOY STORY RELATED ‼️☁️ - Taylor’s outfit the other night. EVERY COLOR (when she wants to be seen, she will be seen) - The color of the countdown… exactly the same as Toy Story - clouds are the same - Tim McGraw turns 20 y/o when Toy Story 5 comes out

she’s wearing every color 😭

Taylor Swift has begun a 48-hour countdown on her website.

‼️| The background for Taylor’s countdown looks like the wallpaper from Toy Story.

💬| Taylor Swift in the prologue of Reputation "When this album comes out, gossip blogs will scour the lyrics for the men they can attribute to each song, as if the inspiration for music is as simple and basic as a paternity test."

@repuhtayytion Requested!!

I’ve decided that I can’t do ✨this✨ anymore and will be putting up a majority of my merch for sale at around fv and market cost. Tonight I will start pulling and posting what I have for sale from what my sister didn’t want and my stuff I just don’t need or no longer want. I will be doing this specifically on my shop page @TheGlitterGeek !!! The page will be kept private so I can let the REAL™️ swiftie oomfs get first dibs. Please note I prefer family +friends for payment and have an extensive history of selling/trading within this community and can provide proof. All items should ship within 24-48 hours depending on what time payment is received and the work week! 🙂‍↕️🙂‍↕️ I will also be cross posting to fb marketplace for local pickup for my Massachusetts swifties. Again feel free to request my old shop page @TheGlitterGeek and I’ll accept ppl before I start posting actual items for sale on there. I will also have a Q&A post already pinned to my page so everyone can ask questions in on place! Yes I have signed cds, yes I have snow globes, yes I have posters, yes I have keychains and ornaments, yes I have special vinyls and cds, yes I have merch but in size Large usually. No I won’t answer questions on what exactly will be posted but a huge chunk will be posted. Thank you so much🖤

Universal Music is selling $1.4 billion in Spotify shares. It paid nothing for them. Spotify handed the shares over in 2008 just for letting Spotify play music, and the deal was set up so almost none of that money would ever reach the artists who made the music. Taylor Swift's 2018 contract changed that. Back in 2008, Spotify was a small Swedish startup that needed songs to play. The big record labels had the songs. They had no reason to hand them over cheap, so the two sides cut a deal. Spotify gave them shares. The labels gave Spotify the right to play their music. Universal walked away with 5%. That stake later grew to 7% when Universal bought EMI and rolled EMI's 2% into its own. Then it drifted back to 3% as Spotify took on more investors and shrank everyone's slice. At today's prices, 3% of Spotify is worth about $2.7 billion. Universal sat on those shares for 18 years and never sold a single one. Until yesterday. Most artists never see royalty money. When a label signs you, it pays you an advance to live on while you make the album. It also covers your studio time, your music videos, your marketing, your tour. All of those costs go on a tab. The label keeps every dollar your music earns until you clear that tab. Berklee, the music school in Boston, says as many as 96% of major-label artists never earn enough to clear it. They stay in the red their entire careers. Sony moved first in 2018. It sold half its Spotify shares for $768 million and paid $250 million directly to its artists in cash, no matter how much each one still owed. Warner followed a few months later. It sold all of its Spotify shares for $504 million and said $126 million would go to its artists too. Warner played it differently. Most of that money went to pay down what those artists already owed, instead of putting fresh cash in their pockets. Taylor Swift was negotiating her own deal with Universal that same year. She refused to sign unless Universal put the Sony version of the rule in her contract. Cash to artists, no matter what they owed. She wrote at the time that the clause "meant more to me than any other deal point." Universal had said publicly in March 2018 it would share Spotify money with artists. But it had not put the cash-not-credit rule in writing. Swift's contract, signed eight months later, did. Universal is finally selling. Hundreds of millions of dollars in cash are about to land in artists' bank accounts, including artists who have spent years or decades in the red and would otherwise get nothing from a sale like this. Most of those artists have never met Taylor Swift. All of them benefit from a single line she insisted on eight years ago.

i am so so excited to announce The Unraveled Tour!!! I am counting down the days till I get to sing all of the songs from 'you seem pretty sad for a girl so in love’ with u guys!!! 🩷🩷🩷 Presale begins Tuesday, May 5th, and general onsale starts Thursday, May 7th @ 12PM local. Visit OliviaRodrigo.com for ticket info.

Taylor Swift’s record contract could lead to millions of dollars being paid to artists as UMG prepares to sell half of their equity stake in Spotify. When Swift signed her contract in 2018, she negotiated a clause stating that any sale of UMG’s Spotify shares would result in a distribution of money to their artists, non-recoupable. Her “non-recoupable” clause ensures that artists receive that money even if they still owe advances to the label that signed them. (billboard.com/pro/taylor-swi…)

Do you see what I’m seeing?

🚨 Stevie Nicks sobre Taylor Swift e a música “You’re On Your Own, Kid” para o The New York Times! “Você pergunta sobre o brilhantismo dela Só posso dizer ~ Se ao menos eu tivesse — escrito isso… Para mim, essa música sempre vai viver ~ No meu coração ‘Você está por conta própria, criança— Sempre esteve…”’ Eu sinto que essa música dela é geracional. Acho que é como se todos os relacionamentos dela estivessem escritos em uma única canção, um pouco disso, um pouco daquilo, e entregues a mim. Com o tempo, eu fui colocando meus próprios grandes amores dentro da história dela, e isso me faz chorar por nós duas, pelo que perdemos, pelo que aprendemos e por como sobrevivemos. É assim que uma grande compositora alcança o coração das pessoas e se conecta com elas. Toda essa beleza, tragédia e lições da vida a levaram por esse caminho de criatividade imparável; ela simplesmente não para, e é isso que a transformou nessa linda jovem mulher que faz mágica com tudo o que toca. P.S. Sim, essa é a música que reconectou a Taylor Swift e a mim. O título da música é algo que Christine McVie teria me dito depois que faleceu e eu senti que isso veio através da Taylor. Isso me ajudou muito a deixá-la ir ~ E me trouxe uma nova amiga.”

no one talk to me … i‘m emotional

@taylorswift13 @joecoscarelli @NYTmag Absolutely LOVED this interview!!! One of my favorite things is hearing about your process!!!!

Talking about songwriting > Talking about anything else. Thank you @joecoscarelli and @nytmag. I had the (NY) Time of my life 😎 📷: Stefan Ruiz 🎥: Joshua Charow  nytimes.com/taylorswift

🚨Taylor Swift’s FULL interview with New York Times is 30 MINUTES long. Watch it here: nytimes.com/2026/04/28/mag… nytimes.com/2026/04/28/mag…

#TaylorSwift appears to be fighting against AI misuse after filing three trademark applications to protect her voice and likeness: • Two relate to sound trademarks covering her voice: one is “Hey, it’s Taylor Swift,” and the other is “Hey, it’s Taylor.” • The third trademark is a visual trademark covering “a photograph of Taylor Swift holding a pink guitar, with a black strap and wearing a multi-colored iridescent bodysuit with silver boots. She is standing on a pink stage in front of a multi-colored microphone with purple lights in the background.” wp.me/pc8uak-1lHckF