Sports Illustrated Experiences

Sports Illustrated The Party Presented by @DraftKings was Big Game Weekend Bay Area’s most iconic celebration! 🥂✨ The night brought together the biggest names across sports and entertainment with unforgettable performances by @TheChainsmokers and @Ludacris. Thank you to our incredible partners who made it possible! youtube.com/watch?v=ohnKRJ…

We came. We saw. We stayed late.

Tag your bestie to enter the function with.

If you missed it, we’ll see you at the next one. 🔥

They understood the assignment. 🤘

Behind the booth with @tkelce @gkittle46 & @TheChainsmokers ⚡️

The celebration hit different with @patron 🍸 @patron elevated SI The Party as the exclusive tequila partner, delivering custom cocktails, VIP table service, and backstage artist hospitality that powered one of the weekend’s most iconic celebrations.

Where culture meets the end zone. @cashapp & @visa showed up at SI x Tight Ends & Friends for a Big Game Weekend 2026 moment done right ✔️

March energy unlocked:

.@nutrl_usa Vodka Seltzer kept the vibes tasty all night long at SI The Party 🍍🔥 From first sip to last dance @nutrl_usa made it an unforgettable Big Game Weekend.

Sports Illustrated The Party guests loved the @Verizon Fast Lane for quick and easy access to the event 🔥

Stepping into the spotlight 👠 @NineWest brought effortless style to the celebration with the Catwalk Cocktail Bar where guests sipped custom cocktails while discovering the brand’s latest footwear and accessory drops.

.@Reebok stepped into the #SIParty with an immersive takeover celebrating the next era of Classics blending heritage style, fresh energy, and unforgettable fan moments throughout the night.

Energy that matched the moment ⚡️ @celsiusofficial returned as the Official Energy Drink of Sports Illustrated The Party, delivering better-for-you boosts, bold flavors, and nonstop vibes all night long.

VIP done the Lexus way. 🔥 From refined design to premium vibes, the @Lexus LX VIP Lounge was the place to see and be seen at SI The Party.

Premium pours met premium vibes 🥂 Belvedere Vodka took center stage at SI The Party, fueling one of Big Game Weekend’s most electrifying celebrations.

Elevated comfort met Big Game energy at SI The Party 🛋️🔥 The @thomasvillefurn lounge brought style, swagger, and the perfect place to relax in between sets.

Elevated all night. ✨ The @Lexus LX VIP Lounge at SI The Party delivered next-level luxury, signature style, and the perfect escape between sets.

Glam, but make it Lexus. ✨ Guests leveled up their look inside the @Lexus LX VIP Lounge with a glam station built right into the ride. #SITheParty

Football fans snacked bold all Big Game Weekend 🏈 @WonderfulNuts brought the flavor to keep fans fueled at #SITheParty from kickoff to last call.