
simon curran
192 posts








Nike may have rediscovered their advertising mojo this month, but they have been nailing reward systems for a while. Check out Nike+. Masterclass in product marketing and customer experience. blog.smile.io/rewards-case-s…




Been using this super smart tool from Bain to breakdown what customers really value. From functional and emotional elements to life-changing and social impact, it gets to the heart of WHY we buy. bain.com/infographics/E…

Brilliant case study on the power of great service. Best Buy "Geek Squads" are a masterclass. Great behind-the-scenes look at their training/philosophy. bloomberg.com/news/features/…

Netflix podcasts? New CEO on the way? Directly competing with YouTube? Check out the streaming giant's latest moves. fastcompany.com/90205160/how-e…








Apple, Alphabet, Amazon, Facebook and ... The answer will surprise you. Check out @L2_Digital's predictions on the fifth horseman of tech and their T-Algorithm breaking down the DNA of trillion dollar companies. youtube.com/watch?v=aqvOig…

The digital gig economy is just kicking off in NZ. But is it better for our workers if they are cooperatives instead? Check out @FastCompany's take. fastcompany.com/40575728/worke…

Honoured to work with two epic kiwi companies, @EatmylunchNz and @SparkNZ, to make it easy to help kiwi kids. Download and donate with the new Eat My Lunch app. itunes.apple.com/nz/app/eat-my-…


