Mil | Fractional CMO | Social Strategist | Speaker

When you stop chasing followers for the sake of followers, the growth will follow.

They’re the ones who show up consistently, speak directly to one type of person, and make it obvious what they do and who it’s for.

Unpopular opinion: most small businesses don’t need a bigger audience. They need to do more with the one they already have. Here’s what I mean:

If your company hasn't posted in 6 months, I'm going to assume you're out of business. I know that sounds harsh. But that's exactly what your customer thinks when they check your social after finding you online.

Born to be an introvert. Forced to be chronically online.

When you work with us, you're working with people who live this every day. P.S. How do you vet an agency before working with them? Curious what matters most to you in that process.

The strategies have been tested. The results we talk about are results we've produced for ourselves as well. The content frameworks we use are ones we've run on real audiences.

After managing social for dozens of brands, one habit separates agencies who overdeliver from those who underdeliver:

Reminder: Social media should be fun, not draining.

Your social is working for you or against you every single day, including the days you don't post. P.S. When was the last time you posted on your own page?

If the first thing someone sees when they check your page is months of inactivity, that's a first impression you can't undo on a call.

And when that's missing, the silence speaks. It doesn't matter how strong your referrals are.

A website was built once and it sits there. Social is where trust gets built in real time, where someone can see that you're thinking, creating, showing up, and actually care about what you do.

Your website tells them you exist.  Your social tells them you're still in it.

Your social is working for you or against you every single day, including the days you don't post. P.S. When was the last time you posted on your own page?

If the first thing someone sees when they check your page is months of inactivity, that's a first impression you can't undo on a call.

If your company hasn't posted in 6 months, I'm going to assume you're out of business. I know that sounds harsh. But that's exactly what your customer thinks when they check your social after finding you online.