Demi Lovato Charts@dlcharts
Billboard claims Demi Lovato was sabotaged by her own team during the “It’s Not That Deep” era:
"My issue isn't really with Demi at all. It's more that I feel like the album rollout was kind of mishandled. I feel like they could've sent something to the radio stations. Maybe they wouldn't have bought into it, but they could've tried. I think they could've gotten her on a late-night show, maybe two, let the public see her. It just felt kind of quiet, you know?
The imagery sold well online, for sure — we got the whole new era vibe and all that. But now it's about selling the music, and they didn't give her the chance to do that because she didn't show up anywhere the public could see her for, like, three weeks before the album dropped.
To be fair, I think the fact that she didn't perform at the VMA is kind of absurd. These days, anyone can get a slot at the VMA. That was ridiculous. Fast was literally nominated, and still, nothing. It was kind of insane.
I really don't have any complaints about Demi. I just think this album had real potential because there was genuine interest in her comeback when it all started getting teased. People were excited, like, 'Yeah, let’s give her her moment, her space.' The energy was there, and they just dropped the ball. And I'm not happy about that.
When Fast came out, there was a ton of online buzz. And then it just… fizzled. If I had to guess what happened, I'd say her team thought: 'Look, excitement, great, it'll grow on its own.' But that's not how it works. It's a fire — you've got to stoke it, keep it going. They could've done more.
Still, I'm glad she seems to be having fun. That's basically it. And she looks stunning."
