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Drake had 3 weeks to coordinate 300 people, 75 projectors worth $15 million, Transport Canada, the City of Toronto, CBC's broadcast centre rooftop, fiber optic networks across 3 sites..
And turn the CN Tower into a block of ice.
Then dropped 3 albums at midnight.
The music industry hasn't seen a rollout like this. Ever.
Source: CBC News
Mario Nawfal@MarioNawfal
🚨BREAKING: Drake released three albums at the same time. Iceman, Habibti, Maid of Honour. The strategy: flood every chart with so much Drake that the only artist who can beat him is Drake.
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Molly Santana on how she made it to Drake’s iceman album.
“I be chilling and got a dm from him (Drake) cos you know we follow each other on IG, he was like how much you charge for a feature. At first I thought it was a fake account and didn’t respond till he FaceTimed me. I was like ain’t no way I’ll charge to be on the album, I can slide for free but he (Drake) insisted that business is business. I was confuse and I told him $100k, He was like nah, that too low, let’s go $500k . I said cool and that was it”.
“He’s such a great guy, and promised to give me a feature on my next project. He also linked me and future”
———-Molly Santana

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🚨 Joe Budden says Drake potentially going independent after ICEMAN is “scary” because of how powerful he already is
Joe says seeing Drake wear the Michael Jackson glove instantly changed how he viewed the entire rollout
claiming Drake is starting to sound like an artist trying to fight the music industry system the same way Michael Jackson & Prince once did
Joe says Drake becoming fully independent could make him a “threat” to labels & the future structure of the music business
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My thoughts on all three of Drake’s new albums:
(take this with a grain of salt, I know it hasn't even been 24 hours)
ICEMAN:
This is literally all I wanted from a Drake album. I pretty much saved every song from here and is clearly the standout from the bunch. To me, we got to see Drake show off his versatility as a rapper here, working with different styles of production and not boxing himself in some ways that he has in the past. He has a chip on his shoulder and that is when he is at his best as a writer. He didn't drag it but I liked the way he addressed some of what happened in 2024. 'Whisper My Name', 'Make Them Cry', and 'Plot Twist' are some of his best songs I've heard in over half a decade. This is gonna be on repeat all year I already know.
HABIBTI:
There are definitely Drake fans out there that enjoy this side of him more than I do. I feel like I'm more picky when it comes to his R&B records and this album kind of underwhelmed me. Tracks like 'High Fives' and 'Gen 5' are major standouts for me and are more in the lane of what I really like from him in this element. I will for sure spin this back I can see it growing on me. I don't wanna say too much else based on one listen... but I am not a fan of the features, there was so much wasted potential with placements on this album.
MAID OF HONOUR:
I'll keep it real, I don't think I can fully appreciate this one while listening in my room at 10:30am lmao. I need to hear this outside and feel the energy in a crowd setting. That being said, I don't really think I'm gonna listen to this much compared to the other two at least for now. I just think it's unfair to just straight up call it ass lol



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