Soft Serve Studio

Canvas softservestudio.com/soft-serve-jou…

The Carry-All Collection softservestudio.com/soft-serve-jou…

Introducing the Carryology Green Guide softservestudio.com/soft-serve-jou…

It’s tempting to ease into the new year but there are wins to be made by starting new product developments now.Why it pays to jump into the new year softservestudio.com/soft-serve-jou…

The Curve Rocket Pooch softservestudio.com/soft-serve-jou…

Over the past year, Soft Serve Studio has joined forces with the Melbourne-based luggage maker July, read all about it here. Travel is about to get a whole lot smoother with Australian luggage brand, July. softservestudio.com/soft-serve-jou…

Soft Serve has a new home, one block down from the old one. WE HAVE MOVED softservestudio.com/soft-serve-jou…

The Curve Rocket Pooch debuts at Race to the Rock 2019 softservestudio.com/soft-serve-jou…

Happy to announce our partners Villager Supplies will be hitting shelves in Australia next month,The 3-UP Sling Bag softservestudio.com/soft-serve-jou…

Welcoming Nessie Croft to the Soft Serve Family softservestudio.com/soft-serve-jou…

the future of the past softservestudio.com/soft-serve-jou…

Nike Have Published A Guide To Circular Design, and it’s good softservestudio.com/soft-serve-jou…

Sharing new photos of work releaed earlier this year. The Players Boston Bag was presented to each of the worlds top men's, women's, junior's, wheelchair, and legends players competing at the 2019 Australian Open.The Players Boston Bag softservestudio.com/soft-serve-jou…

At the start of this year we started an internal forecasting document specifically for the soft goods market. Due to interest it's now available. read more here... We compiled a Trend Forecast for 2020 and it’s now available softservestudio.com/soft-serve-jou…

When I discovered the ‘How I built this with Guy Raz’ podcast I was hooked. My interest peaked, even more, when the AWAY: Jen Rubio podcast hit my feed. It did not disappoint.Listen: How I Built This talks Away Luggage softservestudio.com/soft-serve-jou…

it's worrying to see that Australian PT fabric designs are consistently bizzar, but reassuring to see that it's a worldwide phenomenon.Where Does The Worlds Ugliest Fabric come From? softservestudio.com/soft-serve-jou…

We've commissioned a research and forecasting document specifically for the soft goods market. It's always interesting to see how major forces are connected to everyday objects, like totes. Totes Awesome softservestudio.com/soft-serve-jou…

ADL > MEL > SFO > MEL > SSS softservestudio.com/soft-serve-jou…

Choosing The Right Material - Part 1 softservestudio.com/soft-serve-jou…

It’s that time of year again folks! The Soft Serve Surf Sesh. Details of the time and beach will be announced closer to the date as we need to have a look at the conditions. Let’s hope for… instagram.com/p/Bo8NqyVnhsk/…