Sojourn Solutions

@kristinconnell 😏

Check out Sojourner @kristinconnell's latest article: Your Marketing Operations Owns its Brand + Branding: 4 Considerations linkedin.com/pulse/your-mar… via @LinkedIn #marketingoperations #teamcharter #communication #feedbackmatters

Customer Success Spotlight: A closer look at how Sojourn customer UCLA Health utilized Eloqua and the 4Thought Marketing Many-to-One Email Cloud App to improve their transactional patient marketing: resources.sojournsolutions.com/customer-stori… #customersuccess #emailpersonalization #eloqua #martech

Are you in the market for a new MAP? Some of our customers are having the conversation - it's all about proving value! If your current MAP doesn't measure up, check out these 7 tips: resources.sojournsolutions.com/blog/finding-m… #marketingops #martech #marketingautomation #value

Salesforce released a guide to marketing automation platforms, called (fittingly enough) “B2B Marketing Automation Platforms: A Marketer’s Guide.” We’ve detailed the findings - check out post 1: resources.sojournsolutions.com/blog/finding-m… #marketingautomation #map #b2b

Good tips here from @sojourn_solns! ChatGPT continues to make waves in marketing circles, but it's important to understand how to get the most out of it. Remember, especially with #AI, "garbage in, garbage out" #ChatGPT #b2bmarketing resources.sojournsolutions.com/blog/5-tips-on…

@worthhawks Appreciate you sharing Scott, thanks!

@kristinconnell 🤘 #springcleaningtips

@kristinconnell 😏 #springcleaningtips

Are you in spring cleaning mode yet? Specifically, MAP spring cleaning? No matter where you are with it, our latest blog post's quick/pro tips will help you get your MAP data cleaned up for better results. resources.sojournsolutions.com/blog/spring-cl… #marketingops #martech #data #springcleaningtips

What should be the guiding force behind how your marketing ops team does what it does? 🤔 The answer is data - not hunches or “what worked before." ✅ Why Marketing Ops demands a learning mindset and how to develop one: resources.sojournsolutions.com/blog/why-marke… #marketingops #alwayslearning

Are you in the market for a new MAP? Some of our customers are having the conversation - it's all about proving value - so if your current MAP doesn't measure up, it might be time. Check out 7 tips: resources.sojournsolutions.com/blog/finding-m… #marketingops #martech #marketingautomation #provingvalue

The "State of the Marketing Operations Professional” report from @marketingopscom highlights challenges Marketing Ops pros face – across alignment, processes/data, and martech – and how they are meeting them. Here's our take: resources.sojournsolutions.com/blog/state-of-… #marketingops

Salesforce has released a guide to marketing automation platforms, called (fittingly enough) “B2B Marketing Automation Platforms: A Marketer’s Guide.” We’ve detailed the findings - check out post 1: lnkd.in/dRMifquZ #marketingautomation #map #b2b

This post - The 7 biggest benefits of Marketing Automation - builds the business case for marketing automation. Is your organization taking advantage of all of these? Check it out, and align to what you're doing - or not doing. lnkd.in/g_J7H-kU #marketingautomation

Our new Two Minute Tip spotlights Bulk Edit Field Functionality to save time in Oracle Eloqua. It allows you to quickly fix invalid data values for up to 50,000 records at a time. This tip is by our @kristinconnell, coming in from Kansas. 🌻 #eloquatip youtu.be/Yh9BvweQ_cE

Our March Eloqua User Group is on-demand now: resources.sojournsolutions.com/user-groups/or…. Cheers!

Eloqua Community - it's that time again! Please join us Thursday, 3/16, for our virtual Eloqua User Group at 11am ET / 4pm GMT. Not able to attend in person? Not a problem - register to receive the recording via email. Hope to see you! 🤓 sojournsolutions.com/eloqua-user-gr… #eloquatip

A helpful step-by-step walk-through of a bi-directional (hypothetical) use case between Eloqua and Google Sheets using @zapier - do you Zap? You will want to after this! 🤓

"The most important factor when Marketing Ops selected new martech in 2022 was the tool’s ability to integrate within their martech stack, with 69% of MOPs pros citing it.” Second factor? Read more in part 2 of our series: resources.sojournsolutions.com/blog/state-of-… cc: @marketingopscom #martech