Sonia Mugabo

Welcome to our new space. A refined expression of Sonia Mugabo, deeply rooted in SM DNA. More than shopping, it’s an experience designed to slow down, explore, and connect. Your new favorite destination. Welcome in. #soniamugabo

Today marks the 32nd Commemoration of the Genocide against the Tutsi in Rwanda. We honor the lives lost, stand in solidarity with survivors, and carry forward a shared responsibility to uphold unity, protect dignity, and ensure that this history is never repeated. #Kwibuka32

To the women who build, rise, and keep showing up. ✨ Happy International Women’s Day. #IWD

Thank you @GHA_rwanda for the invitation. As an alumna, it was truly special to witness the students’ creativity and passion. I left feeling incredibly inspired by this generation and the impact they will create.✨

Closing February grounded in gratitude, and stepping into March focused, intentional, and ready to keep building. ✨ Thank you @forbesafrica for the feature. #soniamugabo #Over30Under50

“Competition is not healthy here, it’s envious. Intellectual property is a real issue…that’s where government needs to come in.”- Fashion designer Sonia Mugabo (@soniamugabo). WATCH: youtu.be/l7fS3fI5EqE?si…

“For you to be able to afford the lifestyle that you want to live, you have to do the dirty work first.”- Fashion designer Sonia Mugabo (@soniamugabo). WATCH: youtu.be/l7fS3fI5EqE?si…

“Rwandans…we developed a coping mechanism of resilience…I had a nightmare, there’s always a man and he comes and he shoots me, cold blooded murder.” Fashion designer Sonia Mugabo (@soniamugabo). WATCH: youtu.be/l7fS3fI5EqE?si…

🚨 NEW EPISODE 🚨 One of Rwanda’s leading fashion designers, Sonia Mugabo (@soniamugabo) joins The Long Form this week to discuss: 🇷🇼 Surviving the 1994 Genocide against the Tutsi 🧠 Bi-Polar disorder, PTSD, and how her experiences shaped her parenting 🎭 The pressure to keep a brave face ✨ The responsibility that comes with privilege 💼 The story of the Sonia Mugabo brand— counterfeit products, and why the Government must take action WATCH: youtu.be/l7fS3fI5EqE

Let’s keep supporting @TheLongFormRw. Thank you for sharing your inspiring journey, let’s support made in Rwanda brand @soniamugabo youtu.be/l7fS3fI5EqE?si…

🚨 NEW EPISODE 🚨 Sonia Mugabo (@soniamugabo), one of Rwanda’s leading fashion designers joins us to discuss the personal journey being her brand. We talk: 🇷🇼 Growing up in post-Genocide Rwanda — including living with PTSD and anxiety 🎭 The pressure to keep a brave face ✨ The responsibility that comes with privilege 💼 Building a fashion house without a safety net 🖤 Grief, motherhood, and ambition Listen Now: Spotify: shorturl.at/cNvVe Apple: shorturl.at/nfxuA

🚨 NEW EPISODE TOMORROW 🚨 Sonia Mugabo (@soniamugabo) is one of Rwanda’s most recognisable designers. But behind her brand is a story about trauma, loss, and the emotional cost of always being “the strong one.” We talk: 🇷🇼 Growing up after the Genocide against the Tutsi 🎭 Wearing a mask of strength 💼 Building a brand with no safety net 🖤 Grief, motherhood, and ambition. If you don't want to wait until tomorrow to watch it Ad-Free, its available now on Patreon Here: patreon.com/posts/sonia-mu…

#Over30Under50 Gone are the days of calling it “a first for women on the continent.” Each year, more women are stepping confidently into leadership — commanding boardrooms, headlining global stages, and taking charge in industries long dominated by men. And rightly so. Just look to the women in their 30s and 40s who have entered their unstoppable era — fearless, focused and unapologetic. They are forging their own paths, dismantling outdated stereotypes and redefining traditional expectations, proving that leadership is not granted — it is claimed. Meet the cohort of 2026⤵️ forbesafrica.pulse.ly/nlhnsg4d1b

Honored to be named on the @forbesafrica 30 Under 50 list ✨ Grateful for the journey, the lessons, and everyone who continues to believe in the vision 🤍 #Over30Under50

The Rweme Set A striking two-piece made in a breathable print linen blend. The cropped top sits lightly on the body, paired with a high-waisted skirt that buttons through the front for an easy, feminine shape. #soniamugabo #luminousease #spring26

Meet Inkingi A sleeveless linen-blend dress with clean lines, a subtle front placket, and an adjustable tie-back for a quietly elegant, relaxed fit. Made for everyday wear and slow moments. #soniamugabo #luminousease #spring26

PHOTOS: Two African elite fashion brands have come together in Soul Exchange, a collaboration between Kigali-based fashion label Sonia Mugabo and Afropian, a Pan-African brand founded by Cameroonian designer Hortense Mbea. newtimes.co.rw/article/31972/…

Introducing Mahoro A bright, effortless classic with a clean collar, folded sleeves, and a waist tie that shapes beautifully. Made to move with you. Available to pre-order. Muse: @indrairiza Photography: @arseneft Artistic Direction: @NgerukaChelsea #luminousease

Highlights Indulge in Kunda Gelato served throughout all three days. On Friday, enjoy curated cocktails by Imizi Rum for the perfect blend of flavor and vibe. Dates Thursday 11 to Saturday 13 Time 11 AM to 7 PM Location Gishushu, KG 601 St, House 14 You won’t want to miss it ✨

Join us for the Soul Exchange Pop-Up as Sonia Mugabo unveils its new store and collaborates with Afropian from Ethiopia. Experience a vibrant three-day celebration of style, culture, and community.