Sooth® | Predictive Intelligence

Buyer decisions aren’t random — they’re predictable. We built Sooth by connecting data on 300M people with 100M real-time intent signals to anticipate behavior before people buy. That’s how we predict decisions with 91% accuracy. #BuyerBehavior #PredictiveMarketing #Sooth

Loyalty is fading. Relevance is winning. Today’s consumers buy based on need, not habit. Can you show up at the right moment? Sooth can help. Read full insights at soothbetold.com/newsroom #Sooth #Retail #ConsumerBehavior #MarketingInsights #Loyalty

From rebellion to relief: cannabis is undergoing a fundamental shift. Our latest article with Green State unpacks these insights to help inform brands moving forward. Read the full article at soothbetold.com/newsroom #Sooth #MarketingInsights #ConsumerBehavior #Cannabis

A new PC has entered the market, is it solving a real need, or chasing one? Our insights break down their emotional and behavioral drivers. View the full report at: soothbetold.com/news-and-takes… #Sooth #ConsumerBehavior #MacBookNeo #MarketingInsights #TechTrends

If you can't prove you do it better, someone will do it cheaper. When marketing can't connect spend to outcomes, efficiency wins. Budgets shrink. Teams get cut. The only KPIs that matter have a dollar sign next to them. youtube.com/watch?v=z4vLDI… #MarketingROI #KPIs #Sooth

Can @Apple steal share from Windows and Chromebook with the cheapest laptop it's ever offered? On @YahooFinance, Ian Baer explains what the Neo launch signals. Today, Thursday 3/26 at 4:30PM ET finance.yahoo.com/live #Sooth #ConsumerBehavior #YahooFinance #TechTrends

63% share privately. <20% engage publicly. 80% of influence is invisible. Real decisions happen in DMs—not likes. Track that, or optimize for noise. Follow Sooth for what actually drives decisions #Sooth #HiddenSocial #DarkSocial #PrivateSharing #DirectMessages

Brands that master this are more valuable, effective, and resilient. Follow Sooth to discover more insights that can help you understand consumer decisions. soothbetold.com #Sooth #MarketingStrategy #EmotionalIntelligence #CustomerExperience #MarketingTrends

Emotional intelligence isn’t just a soft skill. Consumers decide based on emotion, not just logic. Growth today relies on building real, lasting relationships. Brands win when they truly understand people, connect emotionally, and earn trust over time.

Creators with 1K–100K followers drive 3–4x higher ROI. Big influencers operate more like media. Smaller creators still build real relationships. That connection creates impact. #InfluencerMarketing #MarketingStrategy #ConsumerBehavior #SocialMedia #Sooth

Reach ≠ impact. Micro- and nano-influencers outperform mega-influencers in conversions. Relevant reach matters: messages from voices audiences trust. The opportunity? More meaningful exposure. Follow Sooth for more insights. #Sooth #MarketingStrategy #InfluencerMarketing

Insurance has been bracing for a “churn apocalypse.” But Sooth data shows something different: people are shopping more for insurance—and switching less. insurancenewsnet.com/innarticle/mor… #Sooth #Insurance #ConsumerBehavior #ChurnApocalypse #InsuranceMarketing @InsNewsNet

What if your data isn't telling the whole truth? Ian Baer at @WeAre_GDS: Too often, data is taken at face value. True insight comes from looking deeper. Full talk soon: soothbetold.com #Sooth #ConsumerBehavior #DataInsights #PredictiveIntelligence #MarketingLeaders

2/3 of American adults now use meal delivery services, spending about $1,566 a year. And some carry revolving debt, actively applying for new credit just to stay afloat. Read the breakdown: soothbetold.com/featured/the-1… #Sooth #BNPL #FoodDelivery #ConsumerDebt #Klarna #DoorDash

TV and radio aren’t dead; these channels were never built to drive clicks. The brands evolving with TV and radio are the ones winning. Read more: rbr.com/mib-ian-baer-r… #Sooth #MediaStrategy #TVAdvertising #ConsumerBehavior #MarketingLeadership

Brands spend huge ad budgets, yet results are down. AI makes mass-produced campaigns faster and cheaper, but efficiency isn't always effectiveness. Follow Sooth for sharper perspectives on what’s actually driving growth. #MarketingStrategy #AIMarketing #AdSpend

The ELI Report is Sooth’s weekly briefing for leaders, so you spot trends before they hit headlines. Free and sent days before public release. Subscribe: zfrmz.com/eRW85fi8VZ2O0k… #Sooth #ELIReport #PredictiveIntelligence #ConsumerBehavior #MarketingNewsletter

If you care about useful AI, why marketing feels harder, and how brands still stand out, this one’s worth a listen. Listen here: thebeancast.com/beancast-marke… #BeanCast #MarketingTrends #AIInMarketing #BrandStrategy #Sooth

2025 broke many marketing myths — and exposed a few hard truths. On @TheBeanCast's 2025 Year in Review, Ian Baer cuts through the AI noise to explain what AI is actually good for, why ads feel less effective, and how brand sameness is killing differentiation.

Our research shows BNPL defaults could jump 50% in Q1 2026, with 3 in 4 expecting to carry holiday debt into next year. Are brands and lenders ready for what comes after the season? @RetailDive retaildive.com/news/weekly-cl… #BNPL #ConsumerDebt #Klarna #Afterpay #Sooth

Cannabis brands are failing because they lack differentiation from competitors. In @greenstate, Sooth breaks down what it will take for your next campaign to reach consumers. greenstate.com/business/canna… #Sooth #CannabisMarketing #DispensaryMarketing #BrandStrategy #Cannabis