Sorry™

[Complete] Routine Database Maintenance: The maintenance has now been completed. We’ve double-checked everything and can confirm that all services are working just as they should. Thanks for y... status.sorryapp.com/notices/ipimnz…

[Underway] Routine Database Maintenance: The scheduled maintenance is now underway!. We'll keep you updated on our progress. status.sorryapp.com/notices/ipimnz…

[Scheduled] Routine Database Maintenance: 10 Mar 09:00 UTC Our platform provider will perform routine maintenance to our database cluster on Tue, 10th March 2026 during our agreed maintenance ... status.sorryapp.com/notices/ipimnz…

[Complete] Routine Cache Maintenance: The maintenance is now complete. Thanks for your patience. status.sorryapp.com/notices/pgsh5w…

[Underway] Routine Cache Maintenance: The scheduled maintenance is now underway!. We'll keep you updated on our progress. status.sorryapp.com/notices/pgsh5w…

[Scheduled] Routine Cache Maintenance: 5 Feb 09:00 UTC Our platform provider will perform routine maintenance to our cache cluster on Thursday, February 5th during our agreed maintenance window o... status.sorryapp.com/notices/pgsh5w…

Templates make updates quick. Customers customize notification preferences. No manual steps. These aren't complex integrations. They're smart teams using focused tools to keep customers informed. sorryapp.com/integrations/

The standout feature? Status API. Postmark's customers integrate service status directly into their processes without manually checking the status page

Interesting Integrations Friday 🔧 Postmark by ActiveCampaign switched from a custom-built status page to Sorry™. Their customers now get notifications via email, Slack, or Microsoft Teams—whatever works for them.

How does your team notify customers during incidents? 🤔 📧 Email only 💻 Status page + email 📱 Status page + SMS 🐦 Multiple channels (email, SMS, Slack, etc.)

The mistake teams make: waiting to gather all details before saying anything. Don't. Acknowledge the incident fast. Fill in details later. Communicate something. Always better than communicating nothing.

Quick communication does three things: Reduces uncertainty (even "We're investigating" beats silence) Builds trust (service recovery paradox proves it) Deflects support tickets before they start

32% of consumers would stop doing business with a brand they loved after just one bad experience. That's the cost of silence during incidents.

Fast-forward to today: Your customers expect real-time updates. Your team needs alignment. Your business depends on trust during disruptions. The fundamentals haven't changed—only the tools have evolved. sorryapp.com/incident-commu…

In the 1970s, California wildfire teams developed the Incident Command System: → Standardized roles → Clear communication channels → Thorough documentation The lesson: clear communication during chaos isn't optional.

Incidents have always existed. Fires, natural disasters, infrastructure failures—humans have dealt with these for centuries. What changed is how we respond 👇

✓ Dynamic updates for incidents & maintenance ✓ Changes color based on real-time status ✓ Less than 1 KB—keeps your site fast ✓ Install in minutes Stop an influx to your support team before they start. sorryapp.com/integrations/s…

Your visitors want to know if your service is running. Show them. Status Badge gives customers an instant view of your service status—right where they need it 👇