SōRSE Technology

Most international cannabis partnerships fail in the first 18 months. Talking about why (and how to avoid it) at @IntlCBC Berlin. 📆 Day 1 | April 14 Discount code: ICBC25S ow.ly/rq2L50YBsLT #ICBC2026

We'll be sponsoring & attending the 2026 @regsummit in London, April 19-21. If you're attending, let's connect: sorsetech.com/events-2/ #CannabisRegulation

"That's impossible." Those 2 words launched our Chief Science Officer Scott Riefler's 2nd act. A friend told him cannabis beverages couldn't be done. As a material scientist, he saw a challenge. 6 months later, he had the first stable cannabis emulsion. ow.ly/kmQY50YCBmy

COO Tim O'Neill will be speaking at @IntlCBC Berlin Day 1 (April 14) on forming long-term international partnerships in #cannabis. Use code ICBC25S for registration discount. See you there! 🌍 internationalcbc.com/register/ #ICBC2026 #CannabisIndustry

Meet Laurie Parfitt, CMO at SōRSE, drawn to cannabis because it's an industry that celebrated her instead of tolerating her. Her advice: "Create your own luck. #Cannabis is hard for everyone, but it's the most rewarding. Stick with it!" ow.ly/WW6T50YzmQi

Meet Leslie Keddie, Controller at SōRSE, who helped take the first #cannabis company public on a major U.S. exchange (TLRY). Her advice for the industry: "Get comfortable with change. Those who adapt will lead it." ow.ly/o7wQ50Yzmfp

Susie Bautista, SōRSE Food Scientist, says her best cannabis and adaptogen products came from customers who didn't hold back, positive or negative. Her advice and insights from three other women at SōRSE: ow.ly/bI3650YxQme #WomensHistoryMonth

Steph Woods, SōRSE VP of Sales, on why the #cannabis industry needs to stop reinventing the wheel: "Cannabis is new, but great businesses aren't. Retail, CPG, and F&B have the playbooks. We just need to apply them." ow.ly/puRp50YxQrK #WomensHistoryMonth

Most biochem degrees → pharma. Jamie Taylor → #cannabis emulsion science. Her advice: "Regulations & trends change constantly in cannabis. Be ready to redevelop products and pivot strategy. Don't be afraid of that." More insights: sorsetech.com/voices-lab-fie… #WomensHistoryMonth

Hilary Brown, Director of R&D, moved from distillate edibles to emulsion beverages for a new challenge. Her advice: "Follow non-cannabis #CPG trends. Cannabis is a consumer good—flavor and ingredient trends follow the larger market." sorsetech.com/voices-lab-fie… #WomensHistoryMonth

Congratulations to SōRSE CEO Howard Lee for taking home the Influential Executive of #Cannabis 🏆 honor at #HallofFlowers this week! This industry's success takes collaboration, innovation & a lot of great people pushing forward. Here's to the future we're creating together!

Additive Innovations created & 3D printed dissolvable #CBD tablets using SōRSE emulsion tech. Drop in water for an instant infusion! Love seeing partners push the boundaries of what's possible. #PoweredbySoRSE #CBD #innovation

We’re excited to connect at #HallofFlowers this week! Let’s talk all things #cannabis emulsion, supply chain innovation & custom formulation solutions. Ready to elevate your next product? Meet the SōRSE team and discover what’s possible. 🔗 sorsetech.com/events-2/

Heading to @intlcbc Berlin 2026 (April 13-15), Europe's largest cannabis B2B trade show. We're offering €200 off tickets with code ICBC25S before prices increase March 18th. Register here: nam04.safelinks.protection.outlook.com/?url=https%3A%…

#Cannabis beverage brands avoid switching emulsion suppliers because they assume it means time, delays & off-brand changes. Reality: You can qualify SōRSE in just 45 days running parallel to current ops with zero #supplychain disruption: sorsetech.com/thinking-about…

SōRSE newsletter relaunch 📬 ✓ Supply chain recert: naturally occurring THC only ✓ Customer wins: @drinkbubz launch, @drinkcann Texas expansion, @WilliesRemedy $15M raise ✓ New regs: Alabama licensing changes ✓ Events: Berlin (4/13-15), Ohio (4/30) sorsetech-21002142.hs-sites.com/whats-new-s%C5…

Proud to sponsor the "Flavor is King" panel at @AltBevNet Expo. Our CEO Howard Lee and CMO Laurie Parfitt discussed the trends shaping taste and sensory experience in cannabis beverages. Flavor isn't just king—it's everything. #cannabis #beverages

From developing targeted chemo devices to #cannabis emulsions, our EVP of Research Michael Flemmens brings serious #innovation to everything he does. His pro advice? Improv comedy trains you to respond to customers & helps with public speaking. sorsetech.com/michael-flemme…

Our CEO Howard Lee is speaking TODAY at 2:30 PM at #AltBevExpo on flavor in #cannabis beverages: Flavor is King: Trends in Taste, Sweeteners, and Sensory Experience. altbevexpo.com

Congrats to Powered by Sōrse customer @drinkcann on Texas expansion with Spec's + 40% MoM growth post-hemp ban! You are an example of how to build momentum, even in the face of regulatory uncertainty. fooddive.com/news/thc-bever…