Sparx Publishing Group

The inaugural issue of Circular Economy Magazine is here! 🎉 Presented by Sparx’s Make The World Better Magazine and two leading champions for circularity in Canada, @CELeadershipCA (CELC) and the @CircularOnline (CIC), this edition highlights the exceptional organizations, governments, and businesses driving awareness and adoption of the circular economy. This issue is timed to align with the Canadian Circular Economy Summit (CCES), the largest gathering of circular economy leaders in Canada, and an event co-produced by CELC and CIC. Dive into the inspiring stories of CERIEC, CSA Group, Debrand, Fondaction, Fashion Takes Action (FTA) and Canadian Circular Textiles Consortium (CCTC), @CanadaPact, L’Oréal Canada, Reverse Logistics Group (RLG) and Reconomy, Twenifor, and @MTL_Ville. A special thank you to Paul Shorthouse, Managing Director of CELC, and Jo-Anne St. Godard, Executive Director of CIC, as well as to your respective teams, for curating an outstanding collection of stories and sharing insightful perspectives on the trends shaping the circular economy. Grab your copy at CCES this April in Montréal or read the digital version now: go.sparxpg.com/Circular-Econo… #PurposeDriven #CCES2025 #Canada #CircularEconomy #Collaboration #Impact #DEI #DiversityEquityAndInclusion #BIPOC #Indigenous #Inclusivity #Sustainability #CircularEconomy #WellbeingEconomy #SocialImpact #SocialFinance #ImpactFinance #ImpactBusinesses #ImpactOrganization #SociallyConscious #AmplifyGood #MakeTheWorldBetter #MTWB #MTWBMagazine

In our quest to weave a circular economy for Canada, there’s one important thread we can’t lose: textiles. 🧵🔄 Last month, Sparx journeyed to #Calgary, #Alberta to attend Explore Circularity Day 2026, hosted by @3RsAB. 🤝 This year’s theme, Textile Circularity in Alberta, knit together approximately 150 attendees, representing businesses, charitable organizations involved in textiles reuse, smaller artisanal makers, activists, and supporters from across industries. ⚠️ Overproduction is one of the biggest issues within the textile industry, and it’s a global problem. Over 100 billion garments are produced per year. In fact, there’s enough clothing in the market right now to clothe six generations! 🧶 Textiles are more than clothes and apparel, and circularity is about more than just managing waste: it’s about designing a circular system with policy, economics, and education in mind. There’s no single solution. That’s why Canada needs to coordinate its efforts into a cohesive system to achieve success. 👕 We need to focus on REUSE over recycling. Recycling textiles is complex, and there’s currently no infrastructure in place. Reuse diverts waste, has established infrastructure, and we’re seeing a big push for extended producer responsibility (EPR) for reuse. 📢 As one speaker at the event said, “we need to normalize reuse and market the heck out of it!” With the right messaging, we can make textile circularity exciting, enticing, and affordable. The more people get involved, the more we can spark systemic change, together! 💯 Some cool ideas for circular solutions were also pitched during the event. One idea was to make a deposit system for gear, similar to the beverage container system, in which people would get a deposit back for bringing in gear for recycling. We’re hopeful to see that vision realized! 🌱 Along with the event itself, we enjoyed the refreshing spring weather and the day’s incredible venue: the Calgary Zoo. Plus, lots of cool sustainable elements were incorporated into the event, such as free gifts for attendees, including mending kits, reusable bags made from recycled materials, and dish cloths from discarded textiles—perfect for diverting textile waste at home! ✨ At the end of the day, textile circularity is relevant to all of us. Businesses, changemakers, the general population, everyone. We all wear clothes every day, and we can all make a difference that matters, no matter the size. Thanks for having us! 🩵 #CircularEconomy #PurposeDrivenEvents #TextilesCircularity

We wish everyone celebrating today an egg-traordinary Easter! May your long weekend be filled with sunshine, chocolate, and quality time with your loved ones. 🩵🐣 #Easter #Easter2026 #HappyEaster

Spring has arrived, and purpose is blossoming! 🌷✨ Cultivate positive change with our curated list of 30+ events across a range of impact areas, including social purpose, circular economy, sustainable finance, and more. Explore innovative solutions, gain fresh insights, and make connections with changemakers in Canada and beyond, both in-person and online, all season long. Grow your impact now: sparxpg.com/blog/30-purpos… #PurposeDriven #Events #Changemakers

Look at the time! Your chance to spark one hour’s worth of direct impact for the planet has arrived. 🌎💡 Today is the 20th annual Earth Hour. Help protect our planet by turning off non-essential lighting and taking action from 8:30–9:30 PM local time. In just one hour, we can take one big step toward a greener world, together. Not sure how to spend your hour? Find impactful ideas at earthhour.org. #EarthHour #Sustainability #MakeTheWorldBetter

A circular economy for plastics isn’t just a dream. Changemakers are already working hard to make it a reality. 🔄✨ This March, Sparx travelled to #Calgary, #Alberta to take part in Alberta Circular Plastics Day, presented by @AlbertaPlastics. 📢 Marketing and communications were discussed in the day’s sessions. Changing attitudes toward sustainability is a valuable gap marketing can help bridge. We also need to cut through confusion with clarity, using media to drive circular adoption and build trust. ✅ Standards and policies are also essential drivers for plastics circularity. Extended producer responsibility (EPR) has a big role to play, but we need more national solutions, government regulations, recycling standards for design, and economically viable decarbonization and circular economy policies to meet targets and ensure long-term success. 🤝 Scaling innovation and strengthening the recycling industry is going to take a lot of collaboration, so seeing over 150 industry leaders in the room, including plastics recyclers, environmental stewards, and other industry professionals, inspired a lot of hope. ♻️ Holding the event at the University of Calgary campus, abuzz with activity, added to the palpable energy of the day. Plus, the campus has a great waste management and recycling system, which was perfect for keeping a low footprint. 💫 It was also X-traordinary to catch up with clients, collaborators, and supporters; see the innovative sustainable technologies that startups are developing at the U of C lab; and gain inspiring insights on our journey to use marketing to build a more circular world. Thanks for having us! 🩵 #CircularEconomy #PurposeDrivenEvents #PlasticsCircularity

The future is circular. Get in the loop with Issue 1 of Circular Economy Magazine, available for purchase. ♾️ Presented by Sparx’s Make The World Better Magazine, Circular Construction Canada (formerly Circular Economy Leadership Canada), and the @CircularOnline, this inaugural issue is one you don’t want to miss. Every page is filled with inspiring stories of what’s being done to build Canada’s circular future, today. Purchasing our 10 + 2 bundle helps expand the zero-waste community by supplying 10 print copies for your inner circle, plus donating two copies to educational institutions. 📖 Order Issue 1 here: go.sparxpg.com/circular Digital copies are also available for individual purchase. Plus, get in front of a growing audience of policymakers, industry leaders, and purpose-driven organizations, and help accelerate awareness and adoption of zero-waste practices with our exclusive sponsorship and advertising opportunities. 💫 Learn more: go.sparxpg.com/circular-econo…, or by contacting sales@sparxpg.com. 👀 Can’t wait for your copy to arrive? Glance inside at circulareconomymag.com #CircularEconomy #Sustainability #ZeroWaste

Be part of the circular economy story this Global Recycling Day! 🌎♻️ All around the world, changemakers are working to preserve resources, protect the environment, and contribute to a greener world. It’s an effort we all can join from the comfort of our homes, and proof that even one small act can make a big difference. To amplify our personal impact, we can all round up our containers, packaging, and recyclable goods, and ensure they end up where they belong—far away from landfills, waterways, and landscapes. Let’s make today count as we shift the narrative on waste, together. #GlobalRecyclingDay #CircularEconomy #ZeroWaste

Today, challenges loom large and hope might seem far away, but the call to purpose remains loud, and the purpose-driven community is growing. In our latest blog, guests from our co-organized Purpose Connections sessions were eager to share their hopes for 2026 and expert advice for tackling the year’s challenges. Our heartfelt thanks to @tobybarazzuol, CEO of Eclipse Awards; Dr. Victoria Hurth, Pracademic; Mike Rowlands, CEO of Junxion Strategy; Ben Renshaw, Executive Coach; Joanne Norris, Consultant; and Carlota de Paula Coelho, Senior Policy Manager at @BCorporation, for providing their inspiring outlooks. 📖 Read now: sparxpg.com/blog/moving-fo… #PurposeDriven #SocialPurpose #PurposeConnections

Women all over the world have amazing stories to share. Let’s make sure none goes untold. This International Women's Day, we celebrate the women working to make the world better and encourage everyone to check out this page about how to #GiveToGain: internationalwomensday.com/Theme Together, we can help amplify women’s voices and take steps toward gender parity. Happy International Women's Day! #IWD2026 #MakeTheWorldBetter

We kicked off 2026 with a team outing in our local community! Our evening was spent in the vibrant Hastings-Sunrise neighbourhood, where we enjoyed a delicious Filipino dinner at HALINÁ. Then, it was all about ducks and pucks at the @PWHL__Vancouver hockey game. 🏒 As proud Vancouverites, we were thrilled to get a @thepwhlofficial team here last year, and to watch them represent our great city in-person. The Pacific Coliseum was packed with dedicated fans of all ages, many of whom were teams of young female hockey players themselves, and the fanfare did not disappoint! The energy was electric, the music was dance-worthy, and the wave was epic every time. 🙌 The @PWHL_Toronto put up a good fight, but in the end, the Goldeneyes won 5-0. While we would’ve been proud either way, being part of the winning side was the “icing” on the cake of a great night. We look forward to seeing many of the players represent @TeamCanada at the 2026 Winter Olympics. And, of course, we look forward to another exciting year with the Sparx team! #Vancouver #Changemakers #Community

What’s new in the world of purpose-driven marketing? Subscribe to our newsletter to find out! 📩 Our first quarter newsletter is coming soon, packed with company updates, upcoming events, and changemaking resources to help you start 2026 with an impact. Subscribe now: go.sparxpg.com/newsletter #PurposeDriven #SocialPurposeStorytelling #PurposeDrivenEvents

Sparx had an incredible 2025! ✨ As we turn the page on another exciting year ahead, we’re circling back to the previous chapter of our purpose-driven marketing story. Read now for reflections on our biggest moments of 2025, including the debut of Circular Economy Magazine, our mission-aligned event circuit, X-traordinary new partnerships, and more: sparxpg.com/blog/circling-… Thank you to everyone in the Sparx community for making this past year one for the books. 📖 #PurposeDriven #CircularEconomy #MakeTheWorldBetter

New year, new chances to make an impact! 💫 Kick-start your purpose-driven goals with our curated list of events taking place in the first quarter of the year, and get ready to drive positive change, overcome challenges, and connect with changemakers in Canada and beyond. Check out our blog that features over 15 learning, collaboration, and networking opportunities designed to drive positive change: sparxpg.com/blog/15-purpos… #PurposeDriven #Events #Changemakers

Happy New Year! 🎊 Our 2026 resolution? Tell even more purpose-driven stories, reach more like-minded audiences, and continue using our marketing expertise to help make the world better. Together, let’s write a story of impact like never before. ✨ #HappyNewYear #2026 #MakeTheWorldBetter

To the entire Sparx community, we wish you a very merry #HappyHolidays! 🎄 May this season be filled with love, joy, and little (and big) ways we can all make the world better. 🌟

Sparks of circular economy impact were flying this November at the Zero Waste Conference, convened by @MetroVancouver and @nzwc_ca. ✨ Sparx was proud to be a partner for this game-changing event, to share the story of how it has evolved throughout the years, and to attend alongside around 400 Canadian and international delegates. 🤝 It was great to connect with many of our friends and partners from purpose-driven networks, including @CELeadershipCA, Circular Innovation Council, and @canadapep. 📢 Big and bold ideas flourished under the theme, “Innovation an​d the Business Case for Waste Prevention.” We gleaned inspiring insights from the day’s sessions and expert speakers: ✅ Natacha Beauchesne​, Commissioner of Economic Development and Circularity at @MTL_Ville, shared that every dollar you put into the circular economy creates seven more jobs than the linear economy. ✅ Pierre-Emmanuel Saint-Esprit​, Circular Economy Director of Manutan Group and Founder and Executive Director of @essec, spoke at the "Meeting the Moment: How Do We Scale Faster" session, about the need to convince people to engage in circularity by adapting the current message, which requires tailoring communications, emphasizing core concerns, and connecting with audiences effectively. ✅ At the "High-Tech and Circularity" session, @HassanMurado, Co-Founder and CEO of @Intuitive_AI​​, discussed the importance of brand in promoting sustainable solutions and the need for marketing to drive adoption. ♻️ Plus, the event itself put zero-waste into practice! There was no branded swag and no single-use items onsite. 💫 We are endlessly proud and grateful to have been a partner for this amazing conference. Here’s to the next one! You can read our exclusive ZWC interview with Joanne Gauci, Senior Policy Advisor, Zero Waste Collaboration Initiatives at Metro Vancouver, here: sparxpg.com/blog/zero-wast… #ZeroWasteConference #CircularEconomy #PurposeDriven

Looking for a purpose-driven story to dive into? Our newest recap blog has you covered! 💫 This October, we joined forces with the social purpose community at Greater Purpose Conference East. Hamish Khamisa, our President, and Alexandra Nikitina, our Head of Growth, travelled to Toronto to attend insightful sessions and engage in networking at the historic Carlu. 📖 Read now to check out our highlights, including takeaways from sessions on values-driven storytelling, initiatives doing good for people and planet, and reflections on the event’s impact: sparxpg.com/blog/exploring… #GreaterPurpose #SocialPurpose #BusinessForGood

Our recap blog has landed! 🚀🌟 Back in October, we set our course for the stars at @3RsAB’s Circular Economy Conference in Jasper, Alberta. Under the theme, “Shoot for the Stars,” this high-impact sustainability event pulled our Head of Growth, Alexandra Nikitina, into its orbit for three action-packed days. From interplanetary adventures to food waste reduction initiatives and conversations around sustainability storytelling, our key highlights are now available to read in our latest blog post. Read now: sparxpg.com/blog/an-out-of… #SparxPG #RCA #CircularEconomy

Deck the halls with impact this holiday with Issue 1 of Circular Economy Magazine, now available for purchase. ❄️ Presented by Sparx’s Make The World Better Magazine, @CELeadershipCA, and the @CircularOnline, every page shares the stories of sustainability champions and explores what’s possible for Canada’s circularity movement. 🎁 Purchase 10 copies to equip your team with zero-waste insights, and two copies will be gifted to a Canadian post-secondary institution to inspire tomorrow’s leaders: go.sparxpg.com/circular ☃️ Plus, get in front of a growing audience of purpose-driven individuals and organizations and help accelerate the circular economy with our exclusive sponsorship and advertisement opportunities: go.sparxpg.com/circular-econo… 🌟 Can’t wait to open presents? Take a peek at the issue by visiting circulareconomymag.com #CircularEconomy #Sustainability #ZeroWaste