
Stacy Snow
1.1K posts

Stacy Snow
@stacysnow
Online program launch & growth do-er | Principal w/ @KennedyHigherEd | Formerly @Missouri_Online, @GeorgiaStateU, @MUExtension


@eolsencreative Ha! So true. My answer to that question is almost always to do three scenarios and present by confidence level and let them choose

Lots of news this week about continued declines in college enrollment For those looking to grow, a friendly reminder that... The only way to grow in a mature market is to take marketshare from someone else So if you want to be bigger, you're going to need to be better first

If you're a higher ed CMO with marketing money to spend ahead of a June 30th fiscal year close - and looking for a quick win - it may surprise you but what you should spend it on is... Direct Mail Yup, seriously. Hit your full fiscal year Inq-No-Start list with a letter.

To quote my long-time friend and colleague Robert Barkley (former Clemson admission director) "The students who didn't get in, want it. Students who got in want more money. Students who got the most money really wanted it from someone else..." #MarchMadness



I’ve spent 1500+ hours learning about cognitive biases and heuristics (AKA the stuff that drives *your customers* to buy) Here are the top 19 concepts that marketers need to know:




Find an agency that manages the ads in the accounts you own. 📣 It’s your data.

If you want growth, you have to hire ahead of it. In the case of online education, you're looking at a 6 month lead time You need to hire and train the staff before you invest the marketing, which generates the interest, to be supported by the expanded staff.









