Stacy Snow

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Stacy Snow

Stacy Snow

@stacysnow

Online program launch & growth do-er | Principal w/ @KennedyHigherEd | Formerly @Missouri_Online, @GeorgiaStateU, @MUExtension

MO Katılım Ağustos 2008
745 Takip Edilen428 Takipçiler
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Nathan Baugh
Nathan Baugh@nathanbaugh27·
Students at NYU asked the creators of South Park the million-dollar question: “What makes a good story?” They gave one of the best explanations of story I’ve heard: “If we can take the beats of your outline, and the words ‘and then’ belong between those beats… you got something pretty boring. What should happen between every beat you’ve written down is the words ‘therefore’ or ‘but.’” They go on to say, “That gives you the causation between each beat, and that makes a story.” Point 1: There’s an idea in storytelling called ‘Promise, Progress, Payoff.’ Essentially, a story is a neverending cycle of promises that are paid off over the span of the story. It’s a cycle of expectation and resolution. Cause and effect. Conflict and progress. Point 2: A story isn’t a bunch of random events thrown together. A story is a series of but / because / therefore moments. A famous example: • Harry discovers he's a wizard. Because of this, he goes to learn magic at Hogwarts. • But then he learns Voldemort wants to kill him and rule the world. • Therefore, he must find a way to defeat him. Point 3: ‘And’ implies a simple continuation. ‘But / Therefore’ give prior events meaning through causation. ‘But’ implies conflict. ‘Therefore’ implies progress. I’m reminded of a Hemingway quote: “Prose is architecture, not interior decoration.” Great writing is intentional. It doesn’t wander. It builds upon itself. *** I hope you enjoyed that! If so, follow @nathanbaugh27. I study the best storytellers ever and share what I learn.
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Ad Professor
Ad Professor@The_AdProfessor·
The 10 most creative ads I've collected this week: 1. Luxor Highlighters
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Stacy Snow
Stacy Snow@stacysnow·
Important point here. Several times I’ve sat across the table from CFOs who insisted the pro forma had to show reduction of marketing over time because the Marketing (the team and the tactics) would eventually become more efficient.
Seth Odell@sethodell

@eolsencreative Ha! So true. My answer to that question is almost always to do three scenarios and present by confidence level and let them choose

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Stacy Snow
Stacy Snow@stacysnow·
Nodding like you’re playing a kick drum, @sethodell. Better at so many aspects, from the offering alignment to true demand and need, to getting better at differentiation, and getting way better at pricing, discount and scholarship strategy.
Seth Odell@sethodell

Lots of news this week about continued declines in college enrollment For those looking to grow, a friendly reminder that... The only way to grow in a mature market is to take marketshare from someone else So if you want to be bigger, you're going to need to be better first

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Stacy Snow
Stacy Snow@stacysnow·
A few months in and the @Reeses University ads and website still entertain me. I haven't slowed down long enough to notice other #highered parody work like this since Monster University.
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Stacy Snow
Stacy Snow@stacysnow·
I just tried to make a call using the calculator app.
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Stacy Snow
Stacy Snow@stacysnow·
@CorynnMyers Your Haiku speaks to me on a personal and visceral level. I had to napkin my fingers so I could type you this.
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Corynn Myers
Corynn Myers@CorynnMyers·
My kid is home all week, a Haiku Oh, you need a snack? You ate one minute ago. Why are you like this?
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Stacy Snow
Stacy Snow@stacysnow·
My weather person is playing that word game
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Stacy Snow
Stacy Snow@stacysnow·
Sending positive vibes to online #highered comms and IR folx who are wading through embargoed online program rankings info & preparing your internal & external storylines. May your Wonder Woman-strong cuffs deflect many a "why are we down?" "why are we up?"
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Stacy Snow
Stacy Snow@stacysnow·
Was typing in an email "...think 2022 is going to be exciting..." Got distracted (typical) and checked Twitter. Learned @nprAudie is leaving #NPR. Deleted email draft.
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Arianna Orland
Arianna Orland@ariannaorland·
Raise your hand if you’re an OG enough designer to know what this is. 🙌
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Stacy Snow
Stacy Snow@stacysnow·
@StephenApp My text: hey I’m logged in; do you still have time to chat this morning ? Them: oh! I don’t have a mtg from you this morning. Be right there. Me: ::facepalm:: I did it again. Tell them they are amazing and ask them how I can help them this week. Give them time back. Sigh.
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Steve App
Steve App@StephenApp·
CEO of booking meetings with co-workers but forgetting to actually add them to the calendar invite.
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Stacy Snow
Stacy Snow@stacysnow·
@StephenApp I’ve started to see myself in each of the comments related to my own periods of creativity and productivity throughout the day. I’m strawberry atop a cake now but within the hour I could be the raspberry that gets thrown out instead of tossed into a smoothie.
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Steve App
Steve App@StephenApp·
This morning I ate the last of last week's grapes. Tonight I ate the first of this week's fresh grapes. That had me thinking: what fruit experiences the steepest drop off in quality from peak freshness to its final edible stage?
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Stacy Snow
Stacy Snow@stacysnow·
@7ontheline And now it’s a thing that will soon be part of my life. Thank you, sir.
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