Sterling Montes

@connorrolain Seriously have considered so many times

don’t @ me you gotta get one of these if you’re working a desk job

@zachmstuck @itmebenjamin @mengotomars @elonmusk

For the last two years, I’ve been building a project in the shadows with my co-founder @itmebenjamin. Meet @mengotomars, the most potent and natural testosterone stack on earth. Today, I’m excited to share that we partnered with L Catterton to send Mars Men to new heights. Next stop, Mars. 🚀

Pitch me your startup in 0 words

Run clubs, but for drinking

@zachglabman I 100% comprehend

I’ve seen things in Sweden that the American mind cannot comprehend

@iiiitsandrea lol

protein honey mustard is wild 😂‼️

@ashvinmelwani how did you get this far without ever doing a founder video

Just made my first founder video ad and it was about pooping. AMA.

@AmandaMGoetz Ira Glass @iraglass

I’m about to be a podcast host and want to study the best interviewers - people who guide the conversation but keep the guest in the spotlight. Who should I study?

why is everyone on LinkedIn thrilled

@peterczepiga Yewwww

1 IG feed post. 1 celebrity. Only 1 hour into the promo. Simple image carousel. IG influencer marketing isn't dead I guess!

being good at executing = being a good operator. everyone has good ideas. it’s hard to bring the vision to life though.

putting a 3rd caffeinated drink in your anxiety riddled body big dawg?

@aaronistan need this

Introducing Lume, the robotic lamp. The first robot designed to fit naturally into your home and help with chores, starting with laundry folding. If you’re looking for help and want to avoid the privacy and safety concerns of humanoids in your home, pre-order now.

@thesamparr Mexico City

What's been your favorite "escape the cold winter weather" vacay destination? My fav was 2 weeks in Oahu in Hawaii - just a bit too far from where i live now. Am already looking into destinations to escape the east coast winter for a couple of weeks!

One founder I know sleeps 3 hours a night and mainlines Red Bull. Another runs a bigger company and coaches his daughter's basketball team. They both face the same chaos, but one is thriving while the other’s dying. What the hell is the difference? I spent years obsessing over this. I read every leadership book and hired a bunch of coaches. Then I stumbled on this simple concept that sounds like corporate BS: "Above the Line" vs "Below the Line" thinking. ⬇️ Below the Line: you're in fight-or-flight mode 24/7. Every email feels like a fire and every meeting is a battle. ⬆️ Above the Line: same shitstorm, different brain. You're curious instead of defensive. Problems become puzzles. Sounds simple, but it’s not. So I created this stupid-simple daily check-in. Like, embarrassingly basic. Five questions I ask myself every morning. Takes 2 minutes. Then I track what sends me "below the line" (aka Zoom calls 😂). After a few weeks, my COO pulled me aside and said "whatever you're doing, keep doing it." I'm not saying this fixes everything. Your burn rate is still your burn rate. But if you're tired of feeling like you're constantly putting out fires with gasoline... I turned my whole system into a PDF. The exact questions, the trigger tracker, everything. Drop "️‍🔥" in the comments if you want it. I'll DM you the link.

@MaxLanglois3 @PhilKiel We added cost caps, cpa is better but volume is down 63%

@PhilKiel 👏

When you lose a long standing client and the only change the new agency has made is to change the naming conventions of your existing efforts🫠 It's been a month...

@thesamparr My recent personal favorite is this one... 👀❄️ instagram.com/p/DK-TBczAKfn/

Flakes. A new(ish) dandruff shampoo brand. I'm getting SO MANY ads from it on social (yeah, ya boy's flaky). I've never seen such captivating ads. They tell a story and are very, very attention getting. Anyone else getting these? They're amazing.

UNILEVER TO ACQUIRE MEN'S CARE BRAND DR SQUATCH Private Equity group summit partners was reportedly exploring a $2B sale last year for the brand when it was generating $90m in EBITDA Dr. Squatch raised one VC round before being acquired by Summit in 2021 2024 sales for Dr Squatch were reported to be ~$400m with EBITDA at $90m, implying EBITDA margins over 20% Some comps: - Touchland: 16x EBITDA - Hero: 14x - Naturium: 21x - Aesop: 20x There's a REALLY good chance this EBITDA multiple surpasses Aesop's when it was acquired for $2.5B by L'Oreal. Dr. Squatch has reached a very critical scale appealing to an audience that has not really been cracked since Axe. Axe, also owned by Unilever, has been on a decline and Unilever's overall personal care segment shrank 1.5% last year with ~$14B in sales, so effecitvely subbing in Dr. Squatch for Axe makes a ton of sense. What a day for Men's care!!!

@CoryDobbin GPT

The prompt you use in ChatGPT is the most important thing to get right So I built a CustomGPT that creates a perfect prompt for image generation Specifically, realistic UGC featuring your product Here's how it works 👇 PS - Reply 'GPT' to this post and I'll send you the link