Steve Kozel

@MoGov we're looking a bit left out here. Let's give @EIAgov something to tally and @VisualCap something to chart please. visualcapitalist.com/mapped-renewab…

It's ironic that the only thing more annoyingly invasive than display ads is cookie policy opt-outs.

Unpopular opinion: "Unless someone takes action immediately the ad fails" isn't a great way to approach advertising.

In the ad the cat is walking against the escalator and remaining in place (ALT) - but it’s an ad for …. something

@KincsoBiro podcasts.apple.com/us/podcast/the… @janecoaston

Are there podcasts where people with different opinions debate with each other in a civilized way?

Was thinking how funny it would be if Elon Musk renamed Twitter after himself, and while "Musker" has a nice ring to it, "eLoner" feels eerily a propos.

"Ad agencies are still part of the world of advising businesses... a type of management consultancy... ad agencies have a unique burden because they are speaking to people... they are a face... they are more overt vs covert (compared to consultancies)" - @asylvain #4AsStratFest

"As consultants our job is to help clients see the truth... influence... sway them... help them understand why they should look at something a certain way" - @asylvain #4AsStratFest

It is insane to me that healthcare providers still send bills in the mail.

@vicpolky The talent pool is still unfortunately not representative of society at large, and agencies are historically terrible at training on the job, thus always requiring "agency experience". Vicious cycle the biz model won't break.

The ad industry has a diversity problem and TBH it doesn't seem that complicated to solve it. Agencies just need to hire and promote more people from working-class backgrounds, more people of colour, older people, women, and people from/in minority groups. Am I missing something?

@UPS put QR codes on your drop-off package receipts plz k thx

Still waiting for that weapon tech that has to detect 2 X chromosomes to fire.

Normalize #brainbreathing for #thinkwork. linkedin.com/posts/stevekoz…

Is the "Fiona Fire Truck Song" from Gecko's Garage actually a @spacebanduk B-side? youtu.be/bAJz1ulAo3s

If your internal teams and agencies don't share a unified theory of how #marketing / #marcomms fundamentally works... buckle up... because your conversations around #effectiveness and #measurement are going to get #awkward.

We talk a lot about distinctive #brand assets—logos being a prime example. How recognizable/unmistakable your #logo is indicates how big your brand is. In #ag, there's a mix of legacy brands and newcomers. We wanted to see which were the most recognizable. So we made a quiz. 👇

KPIs are just the metrics you're tracking because they are signs of progress towards those objectives and that overarching goal. (6/6)

Your goal is what you're ultimately trying to accomplish. Objectives might be specific outcomes or results that need to be achieved in order to reach your goal. (5/6)

Not sure who needs to read this today, but *KPIs ARE NOT GOALS*. 🧵 (1/6) #goals #kpis #measurement