Steve Kozel

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Steve Kozel

Steve Kozel

@steve_kozel

I think, therefore I am... I think. All my opinions are belong to me.

St. Louis Katılım Kasım 2010
234 Takip Edilen300 Takipçiler
Steve Kozel
Steve Kozel@steve_kozel·
It's ironic that the only thing more annoyingly invasive than display ads is cookie policy opt-outs.
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John Long
John Long@janthonylong·
Unpopular opinion: "Unless someone takes action immediately the ad fails" isn't a great way to approach advertising.
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faris
faris@faris·
In the ad the cat is walking against the escalator and remaining in place (ALT) - but it’s an ad for …. something
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Kincso Biro
Kincso Biro@KincsoBiro·
Are there podcasts where people with different opinions debate with each other in a civilized way?
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Steve Kozel
Steve Kozel@steve_kozel·
Was thinking how funny it would be if Elon Musk renamed Twitter after himself, and while "Musker" has a nice ring to it, "eLoner" feels eerily a propos.
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Steve Kozel
Steve Kozel@steve_kozel·
"Ad agencies are still part of the world of advising businesses... a type of management consultancy... ad agencies have a unique burden because they are speaking to people... they are a face... they are more overt vs covert (compared to consultancies)" - @asylvain #4AsStratFest
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Steve Kozel
Steve Kozel@steve_kozel·
"As consultants our job is to help clients see the truth... influence... sway them... help them understand why they should look at something a certain way" - @asylvain #4AsStratFest
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Steve Kozel
Steve Kozel@steve_kozel·
It is insane to me that healthcare providers still send bills in the mail.
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Steve Kozel
Steve Kozel@steve_kozel·
@vicpolky The talent pool is still unfortunately not representative of society at large, and agencies are historically terrible at training on the job, thus always requiring "agency experience". Vicious cycle the biz model won't break.
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Vic
Vic@vicpolky·
The ad industry has a diversity problem and TBH it doesn't seem that complicated to solve it. Agencies just need to hire and promote more people from working-class backgrounds, more people of colour, older people, women, and people from/in minority groups. Am I missing something?
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Steve Kozel
Steve Kozel@steve_kozel·
@UPS put QR codes on your drop-off package receipts plz k thx
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Steve Kozel
Steve Kozel@steve_kozel·
Still waiting for that weapon tech that has to detect 2 X chromosomes to fire.
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Steve Kozel
Steve Kozel@steve_kozel·
We talk a lot about distinctive #brand assets—logos being a prime example. How recognizable/unmistakable your #logo is indicates how big your brand is. In #ag, there's a mix of legacy brands and newcomers. We wanted to see which were the most recognizable. So we made a quiz. 👇
Osborn Barr Paramore@obpagency

Name That Ag Brand for a chance to win a $250 gift card 🤑 1. Identify the brand only by its silhouette 👤 2. Comment your score below 💯 and tag 3 friends 👇 3. Follow @obpagency namethatagbrand.com @ComClassic #Classic22

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Steve Kozel
Steve Kozel@steve_kozel·
KPIs are just the metrics you're tracking because they are signs of progress towards those objectives and that overarching goal. (6/6)
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Steve Kozel
Steve Kozel@steve_kozel·
Your goal is what you're ultimately trying to accomplish. Objectives might be specific outcomes or results that need to be achieved in order to reach your goal. (5/6)
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