mavens

So this just happened. We're excited to share that we are officially a part of the Zynga/T2 family. More here: bit.ly/3eGZEOO

@cohort_the @AppsFlyer Always nice to get your mobile marketing reading recommendations at your doorstep @cohort_the

#mobilemarketing, January 20th: 1. Forging a mobile-first strategy (@AppsFlyer) 2. iOS developers can create custom subscriptions offer codes 3. Sony To Buy a Major AAA Publisher 4. Reducing time responding to app reviews 5. CPP Playbook (@storemaven) the-cohort.io

2022 is here, and with it comes some major challenges for UA, ASO, and organic mobile marketing teams. We penned a note to surface the 5 pressing issues the industry is facing, including the role of CPPs, the impact of PPO on creative optimization & more. bit.ly/337fT23

Tiktok. Snapchat. Instagram. Clubhouse. Our ASO App Store Category Spotlight spills all the tea on what these apps are doing to help you make your icon, title & subtitle, video, and screenshots part of a winning ASO strategy. Read the full piece here: bit.ly/3uNNaYb

#Apple recently rolled out more than just industry-changing privacy guidelines. In the search tab there’s a new ad placement - So we had Storemaven’s research team crunch the data and it produced a surprising conclusion. Learn more on our blog: bit.ly/3wcnNQE

What's the most important creative asset you have as an app developer? If you said icons are the answer, we wouldn't disagree. After all, your app's icon is the only element that appears throughout the entire user journey. Here's how to get it right: bit.ly/3uwuNHW

It doesn't matter if you're selling oven mitts online or apps on iOS, reviews matter. Our complete guide will teach you: -How reviews vary in the different stores -How reviews and ratings impact CVR -How to manage reviews for better ASO results -And more! bit.ly/3gRxcsE

In our recent ASO Spotlight series we examined 25 of the top Role-Playing Games today to reveal: The creatives you should use and how to use them What the right ASO strategy to go with is Mistakes to avoid with your game And more. Check it out here: bit.ly/3biZ0CP

Looking to design the perfect app store page? Here's the thing: the perfect app store page for your company could look VERY different than the perfect page for another company. Take a look at these 5 great examples of app store pages to learn more: bit.ly/3cw7YO3

Need a deep dive to sink your ASO teeth into? We got you. In our analysis of Hypercasual games, we get to the bottom of what the most successful apps are doing, what they’re not doing, and why. Read the piece for full piece here: ow.ly/Bkou50DS8Fy

That's quite the graph for you: According to Sensor Tower forecasting for the next 5 years, the App Store will see a CAGR (compound annual growth rate) of 21% through 2025, reaching $185 billion annually. Check the full report here: ow.ly/i7KP50DNK41

What’s fishing got to do with mobile growth? Check episode #13 of Storemaven’s podcast to hear Lisa Kennelly CMO of Fishbrain the popular fishing app, talk KPI Selection and eComm 🐟. You don’t need to know your barramundi from your bream, don’t worry. bit.ly/3pZ0kze

48 Hours to go. We’re partnering with GamesForum and BoomBit for a webinar uncovering hypercausal games - the testing process, concept strategies and much more. Join us on Wednesday, February 24. Register here: bit.ly/2Z1vNFV

Episode 12 of Mobile Growth and Pancakes with the lovely Mary Fimlanchuk from Apolon. Download the full episode and listen to all the previous episodes from the link here: bit.ly/3apkldF

Hypercasual games. Simple, addictive. But with a million of ‘em out there, how can you get yours noticed? We’re partnering with GamesForum and BoomBit to cover a game’s testing process, concept strategies and more. Join us on Wednesday, February 24: bit.ly/2Z1vNFV

A Blue app icon vs. a Red app icon. Which one to use? Remember: Just knowing that one is doing better than the other, won’t lead you anywhere. You must know why... Our new academy piece discusses the art of building strong hypotheses. Read it here: bit.ly/3jx94uA

What can advertisers do about the iOS14 block? go.upcontent.com/d7f180cd-4b48-…

iOS 14.5 Beta Directs 'Safe Browsing' Traffic in Safari Through Apple Server Instead of Google to Protect Personal User Data go.upcontent.com/6b48377b-67a9-…

Knowing that audiences prefer a red over a blue app icon isn’t an actionable insight, it takes hypothesis backed testing to understand why one creative performs better than another. Learn what you need in order to build strong hypotheses: bit.ly/3jx94uA

If #Clubhouse’s popularity shows anything, it’s that now we’re all about the audio. If you haven’t already, meet Storemaven’s podcast series: ‘Mobile Growth and Pancakes’. We look at how apps grow, and why. All the episodes can be found in this link: bit.ly/3toNb5l