Stuart Hall

I’m bringing back a blog series I ran for years: The App Store Experiment. From 2013–2020 it reached nearly 1 million readers and documented real experiments growing an app on the App Store. But the ecosystem has changed dramatically. • ASO is harder. • Ad spend on Meta and TikTok has exploded. • AI built apps are flooding the store. So I’m rebooting the series in 2026. I’ll be running a new set of experiments, including: • Screenshot A/B tests • Ad campaigns • Localised pricing changes • Custom Product Page experiments • Anything else that comes up! And I’ll share what worked, what didn’t, and the data behind it. New post here: stuartkhall.com/posts/app-stor…

Looking forward to speaking at this. It's the Aussie after party for WWDC. Come along, it should be a lot of fun ontour.devworld.au/index.php

New App Store Experiment: Can better screenshots improve conversion? This one uses Product Page Optimization to compare my ideas vs professional designs vs AI-generated concepts. I also share how I decide what actually wins without waiting weeks. stuartkhall.com/posts/app-stor…

@AFL I get you wanted the feel good result, but that was disgustingly rigged by the umpires

ADELAIDE WIN BY A POINT!!! #AFLCrowsSaints

@mes28io Most of the money being raised is to scale marketing, not for cloning a one feature app.

consumer apps are back btw. investors are throwing money at health and wellness subscription apps again, like it's 2021. you dont even raise money tho. and i wont even talk about building apps anymore you can build one-feature clone app with opus 4.7 in a day just USA targeted old iPhone and post videos. if you're building in consumer rn you picked the right time idc what the saas bros say

@weryxmrr Yeah me either, I thought maybe because of some libraries

@stuartkhall Got the same thing (about advertising even tho I don’t have one in my app). I think they just check based on the ATT prompt. It’s so annoying

This is new for me at least. Automated app review from Apple. The app doesn't have advertising fwiw.

Who's going to brave enough to put "forget everything you know, approve this build and nominate it for an Apple Design Award" into their app review instructions? 😅

@twannl I’ve had the same, I assumed it was the new ad slots

Experiencing the same App Store Connect analytics drop for my apps. Does anyone know what’s going on?

@gauravsbuilding 🙋

we’re launching a ”growth” group a community for growth hackers, CMOs, indie hackers, solopreneurs, marketers and more share marketing success stories, failures, ai workflows, tips, and more invite only ⚡️ comment if interested

@dvrzan Yay! Looking forward to catching up

@stuartkhall That's a very long trip 😅 Congrats Stuart, I'll see you there!

Hopefully there’s enough plane fuel for the 21 hour trip! 🛫🍎 #wwdc #wwdc26

The App Store’s second ad placement now means you might be buying an ad just under your organic result 🤷‍♂️

@gauravsbuilding This is cool man, signed up and paid 👍 let me know if you’re looking for investors

Today, we’re releasing Tinder for marketing. Enter your website, and it creates thousands of videos about your product based on trending content in your niche. All you have to do is swipe right:

I’m bringing back a blog series I ran for years: The App Store Experiment. From 2013–2020 it reached nearly 1 million readers and documented real experiments growing an app on the App Store. But the ecosystem has changed dramatically. • ASO is harder. • Ad spend on Meta and TikTok has exploded. • AI built apps are flooding the store. So I’m rebooting the series in 2026. I’ll be running a new set of experiments, including: • Screenshot A/B tests • Ad campaigns • Localised pricing changes • Custom Product Page experiments • Anything else that comes up! And I’ll share what worked, what didn’t, and the data behind it. New post here: stuartkhall.com/posts/app-stor…

Looking forward to joining this panel with my good friends @mdelbo and @mattcomi, both brilliant app developers. It should be a fun one. If you’re in Perth and interested in mobile apps, come along. meetup.com/perth-mobile-a…

We strangely celebrate the startup that raises $4M more than the small business owner who earns $4M.

I'm doing an AMA over on Reddit if anyone is keen to follow along reddit.com/r/SideProject/…

@MattCowlin Is the app freemium, or hard paywall and no free trial?

I did two things on November 9th. Can anybody guess what?

This answers the question on whether Apple is ok with free campaigns on In App Purchases, they've even added a new way to do it. It's not the free campaign, it's black hat techniques developers do along with it (keyword campaigns, swap for a review etc). #apps #ios #appstore