Studio Huncho

pt. 3

pt. 2

Error 404 Page Exploration for Studio Huncho's Upcoming Identity

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Studio Huncho for Rippl Case study dropping soon :))

A few snippets from the @sprintoHQ Brand Identity Redesign

Early Explorations for Sookti AI

Recent product work for Dcluttr

Between pre-seed and Series A, something breaks that nobody talks about. Your Brand. The move: do it in the 90 days after the Series A closes. Not the 90 days before the Series B.

We use a framework called the 5P: Pitch → Problem → Proof → Process → Push. Most startup homepages lead with features. "AI-powered this. Automated that." Nobody cares about features until they understand the problem you're solving. The Pitch hooks them. The Problem makes them nod. The Proof builds trust. The Process shows you're not a black box. The Push gets them to act.

@sahildabasss 🧡

Sookti AI x Studio Huncho 👀

Brand identity for @sooktiai Autonomous agents for SAP

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@sahildabasss 👀

We've been quietly working on something at Studio Huncho. After years of consuming everything the design community offered us, we're starting to put something back on the shelf. The first piece is almost ready. Coming weeks. Polished. Useful. Yours :))

Spent the weekend in Mumbai for The Rippl Effect - the launch event for Rippl, by Shikhar Vaidya and Smriti Dubey. I still remember the first call Shikhar and I had on this. He was describing a feeling. What if shopping felt less like a search bar and more like sitting with your most opinionated friend? Every recommendation in one place, every drop a moment, discovery as the entertainment, not the by-product. A while later, we were watching it go live in Mumbai. Rippl is built for Gen Z and millennials. Short-form video meets instant shopping, creators as storefronts, your current read, your favorite café, your breakup playlist all in one feed. This was one of the most refreshing projects we've worked on at Studio Huncho. Wide brief, real creative liberty, founders who let the work breathe. We made the brand, the app, the website, the social, and the launch event itself - pretty much the whole creative stack. Congrats Shikhar, Smriti, and the entire Rippl team. So good to see this out in the world. Huge kudos to the team at Studio Huncho for pulling this off. None of it happens without you :))

Zime x Studio Huncho Brand. Web. Motion :))

Early explorations for Zime

@sahildabasss 🔥

What actually goes into a brand deliverable (because people always ask): Logo system + lockups. typography hierarchy. Color system with accessibility specs. Icon set. Social templates. Pitch deck template. Brand guidelines doc and what not. Not just a logo and "good luck." a system you can actually use without us. // For Sprinto (@sprintoHQ)