Summer Gould

As you know we raise money each year for Alzheimer’s San Diego Walk in honor of my mom. Every dollar counts in this fight! You can help us reach our goal by making a generous donation by following this link to our team page. alzsd.rallybound.org/walk4alz-2025/…

Finding the right prospects is the fastest way to gain new customers and one of the most critical elements in a successful direct mail campaign. Check out these tips: piworld.com/post/how-to-fi…

As you know we raise money each year for Alzheimer’s San Diego Walk in honor of my mom. This year our team is celebrating out 10th anniversary! Help us break our previous record of nearly $17,000 by raising over $20,000 this year. alzsd.rallybound.org/walk4alz-2025/…

In order to get people to buy what you are selling, you need to create desirable direct mail. Here is how: neyenesch.com/blog/how-to-cr… #print #printmarketing #directmail #marketing

Good direct mail campaigns break through the clutter. You can strategically use this to drive better direct mail results. neyenesch.com/blog/does-your… #print #printmarketing #directmail #marketing

Postage rates increase in July. piworld.com/post/usps-anno… #print #printmarketing #directmail #Marketing

It’s no secret that the brain is constantly working behind the scenes. In fact, up to 95% of our decisions happen subconsciously. That’s why the best direct mail strategies don’t just inform, they influence. piworld.com/post/how-to-ca… #print #printmarketing #directmail #marketing

How to use humor in direct mail: piworld.com/post/direct-ma… #print #printmarketing #directmail #marketing

The USPS is at it again—new postage rates are scheduled to go into effect on Sunday, July 13, 2025. These rate increases impact First-Class Mail, Marketing Mail, and Nonprofit Mail, among others.  piworld.com/post/usps-anno… #print #directmail #postagerates #rateincrease

Are you making any of these mistakes with your direct mail? piworld.com/post/the-top-t… #print #printmarketing #directmail #marketing

Ok I jumped on the ChatGPT Doll creation wagon. Here is the doll you have always needed!

We all know that if your mail piece does not get looked at, it is not going to be effective. One way to ensure engagement is by making your direct mail interactive and entertaining. piworld.com/post/endless-f… #print #printmarketing #directmail #marketing

Direct mail is a powerful driver of response, but now you can increase your response rates even more when you add augmented reality (AR) to create an interactive experience. neyenesch.com/blog/create-di… #print #printmarketing #directmail #marketing

Direct mail has the advantage of one marketing aspect that no digital channel can ever use, that is touch. piworld.com/post/leveragin… #print #printmarketing #directmail #marketing

The power of direct mail is that we can create individually personalized pieces so that Tom has an offer that interests him, and Sue has a different offer that interests her. nonprofitpro.com/post/top-5-way… #print #printmarketing #directmail #fundraising #nonprofit

A/B testing isn’t just a buzzword; it’s a game-changer for direct mail campaigns. A/B testing can help you fine-tune your strategy, maximize your ROI, and make data-driven decisions. piworld.com/post/the-impor… #print #printmarketing #directmail #abtesting #marketing

In the digital-first world, print marketing stands out. A well-designed printed piece captures attention, builds trust, and delivers real results. neyenesch.com/blog/boost-sal… #printmarketing #print #boostsales #printtips #committedtoprint

Direct mail isn’t just alive and well—it’s thriving. Studies show that people engage with physical mail far more than digital ads, and response rates are significantly higher. The key? Doing it right. piworld.com/post/how-to-us… #print #printmarketing #directmail #marketing

Looking to boost your nonprofit direct mail response rates? Check this out: nonprofitpro.com/post/how-to-in… #print #nonprofit #fundraising #directmail

Millennials and Gen Z value authenticity, tangible experiences, and meaningful connections—all areas where direct mail excels. piworld.com/post/direct-ma… #print #printmarketing #directmail #marketing