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How we choose to market a product when it comes to marketing says a lot about our personality & our understanding of the people around us.
Why does Sundae D. Bones say this?
Because the main goal of every business is revenue generation.
In order words we have to understand the target audience and position the project or product in way that subconsciously make the customers say "here, take my money"
How you position the product is based on how you see the soon to be customers.
Now most marketers are unaware of this and follow what they learnt so far from the videos they've watched or the classes they've taken & experience built up.
But if you want to transcend into the next level of marketing, you have to be conscious of this and utilize it to the fullest.
So as much as the textbook already gives you what you need, you need to work on your perspective skills and personality and also being conscious of what you're thinking so that you can break into the next step.
Hope this helps someone (& me too when I'd need it)
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