the reset you need to crush it right after
> walk 8 minutes.
> nose breathe.
> exhale longer than you inhale.
> no headphones.
Jordi@sunlitprotocols
English
Jordi
107 posts
Jordi
@sunlitprotocols
Writing at the intersection of health, technology and enjoying the real world.
Lisbon Katılım Ocak 2023
189 Takip Edilen78 Takipçiler
Most people do Monaco GP wrong. They optimize for access.
The real move is simple, two yachts:
- one yacht for adrenaline
- one yacht for recovery
Low cortisol. High adrenaline.
We’re curating this exact Monaco GP weekend: two yachts, 60 guests, trackside race access, dinners, music, F1 conversations, and a sanctuary in the bay.
A few partner slots are open for brands that wanna join.
DM me.
Jordi@sunlitprotocols
English
my feed is full with people scaling AI content and UGC.
meanwhile the highest-trust distribution model is completely underused.
the consumer brands that are winning own the social graph of of their target group. owned audiences for the win. hard to beat and hard to replicate.
If you wanna:
- own a specific local market faster than anyone else
- have a clear defined ICP and social graph
this is the playbook for your 2026
Jordi@sunlitprotocols
English
> raise money for building a mobile app to end social media scrolling
> start build irl communities for marketing
> realizing irl is the solution to the problem
> go all in on IRL
> scale to one of the biggest sporting communities in DACH
Jordi@sunlitprotocols
English
If you’re launching a consumer business build your brand around the pinnacle of culture:
athletes, artists, explorers
Engineers and VCs are fantastic, cash-rich customers, but shouldn’t be the cornerstones of your brand…
Drew Fallon@drewfallon12
ALLBIRDS SELLS TO AMERICAN EXCHANGE GROUP FOR $39 MILLION, The end of Allbirds - the silicon valley DTC darling that raised over $200m in private capital and peaked at a $4B valuation after its 2021 IPO. American Exchange Group (AXNY) is acquiring all assets and liabilities of Allbirds for $39 million. Allbirds will file a proxy seeking shareholder approval by April 24, wind down the public company, and distribute net proceeds to shareholders in Q3 2026. Shares up ~32% AH Market cap at time of deal: $26 million. Sale price: $39 million. 99% haircut from the 2021 peak valuation. Revenue peaked at $297.8 million in 2022. By 3Q25 run rate was sub $160m, down almost 50%. American Exchange Group is a wholesale-focused multi-brand accessories and footwear roll-up. Doing a deep dive on the collapse this week in my newsletter. RIP
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@LfgDragov I thought I was eating like a dog but damn this is on another level haha
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cheat code is bowlmaxxing:
- 300 gram skyr
- 300 gram protein source (tuna, ground beef, salmon, whatever)
- x gram of carbs (I love sweet potatoes)
- add whatever greens
- some spices and mix it
you cant fuck it up, always tastes good, +100 grams of protein
Vanpelt@VanpeltVentures
The cheat code to get your proteins in every day : egg-based pastas 15g per 100g is twice the average amount of protein compared to a regular brand like barilla and usually cost less !
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The camera doesn't really do the shoes justice
coming in May...
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