Steve Erl

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Steve Erl

Steve Erl

@SuppsCopyChief

Direct Response Copywriter | Sharing screwups from a decade of direct response health marketing

Barcelona, Spain Katılım Kasım 2020
1.2K Takip Edilen4.1K Takipçiler
Steve Erl
Steve Erl@SuppsCopyChief·
@RichardHanania "they went right because they just stupid" Don't worry the government feels this way here too and speaks to young men in precisely that way. Let's see which way that attitude drives them!
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Richard Hanania
Richard Hanania@RichardHanania·
Young men in Spain have gone to the far right. Given that immigration to Spain has caused much fewer problems than elsewhere, this is good indication that it’s not about actual grievances, but young men turn right because they’re just kind of stupid.
Richard Hanania tweet mediaRichard Hanania tweet media
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Jacob
Jacob@jforjacob·
How would one acquire quality BP-157 if living in Europe?
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Steve Erl
Steve Erl@SuppsCopyChief·
This is the same attitude I take. Our new brand is on pace for 8 figs in year 1 and I'm involved in everything and feel energized by it. i legitimately feel like thats our edge compared to competitors. All the while I have other founders blabbering on about "bro you gotta remove yourself from your biz, don't work in it, work on it etc etc" I find the more I dive deep in the trenches 3 things happen: 1. The more I fall in love with my business, my product and my customer 2. The more successful we are as a team 3. The more genuine fun I have in business and in life. Congrats on the huge success bro! Keep pushing
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Rainer
Rainer@rainer_scales·
We'll hit $200m+ for our ecom brand this year. I'm still in the trenches every day doing whatever needs to be done. Creatives, landers, planning next hires, product development and fixing shit. Yeah I could back off easily but I'm also autistically obsessed with success.
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Steve Erl
Steve Erl@SuppsCopyChief·
@StefanGeorgi This is really good stuff. Thank you - wonderfully expressed.
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Stefan Georgi
Stefan Georgi@StefanGeorgi·
Best advice I would give is to make sure you don't lose sight of your wife. What I mean is: you get so stoked on having a baby and being a dad. You expect her to feel the same way. And she does, more than you. But she is still a WOMAN which means she still needs to feel desired, sexy, important, and like the apple of your eye. Make sure to still tell her how beautiful she is regularly. Try and go on date nights with her again as soon as she is ready. Make an extra effort to have quality time with her after the baby goes to sleep. This things are huge. Related, if your wife is not a full-on momma bird type, don't expect her to immediately become that way. She's going to do a lot for the baby. Her maternal instincts will almost certainly turn on. But don't have any sense of entitlement about "I need to work, you take care of the baby." Some boundaries are fine and both having clearly defined roles in the family dynamic are essential. But chip in. Be an active dad. Do the dishes sometimes or clean a bottle or change a diaper. Make it all a pleasure for her where she feels supported and, again sexy and desired and important on her own as a woman (and not just the mother of your child) and in turn it'll go smoothly and she will encourage your work and want you to work and celebrate you working. Don't do those things and there will be friction.
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Stefan Georgi
Stefan Georgi@StefanGeorgi·
How may I be of service to you? (AMA)
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Steve Erl
Steve Erl@SuppsCopyChief·
Looking to add 2 video editors to the team. Must be an individual who wants to join our team and create short VSLs based on my scripts weekly. We're not looking for someoje who manages their own team of editors. No agencies. The pay is competitive with performance bumps along the way. Scripts and storyboards are given Mondays, final videos expected on Fridays. If you're interested DM me and tell me: - How many 1-3 minute creatives you can handle per week - How you're using AI in your processes.
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Steve Erl
Steve Erl@SuppsCopyChief·
@DTC_Quizbuilder @RomanEcom exactly the same, we had some new scalers hitting their stride and then dead. But the answer is always the same anyways: Better ads and more of them.
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The Funnel Professor
The Funnel Professor@DTC_Quizbuilder·
@SuppsCopyChief @RomanEcom There's nothing else you can really do asides from more creatives and eat it as much as possible 🤷‍♂️ I don't think it's fatigue as we cracked some new winners a couple days ago and as we started scaling those our CVR nose dived during this apparent 'outage'
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Steve Erl
Steve Erl@SuppsCopyChief·
@DTC_Quizbuilder @RomanEcom This was our assessment with our internal team today. Just seems like since the outage were getting served to worse traffic. CVR off a cliff and CPA way up. Sharp change so can't just call it fatigue. Answer is the same tho, more and better creative until we're clear
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Steve Erl
Steve Erl@SuppsCopyChief·
@DTC_Quizbuilder @RomanEcom Same. Scaled back a little more, looking a bit better this AM. Just launching new creative to see if we can get things scaling again
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Steve Erl
Steve Erl@SuppsCopyChief·
Last 2 extremely rough after some incredible performance all of march. The answer, as always, is better creative so we keep moving But it's certainly not just "creative fatigue" as we can track the sharp change on meta from about Sunday night forward. CPA and CVR noticeably down. Slightly better this morning but we'll see
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Ash
Ash@ashvinmelwani·
How's everyones performance today after last night... 🙄
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Roman Khan - Founder of Peak 21. We acquire brands
DM if you need a working capital loan for your D2C business. The key is to start building credit scores early a.k.a Debtor Risk Assessment
Roman Khan - Founder of Peak 21. We acquire brands@RomanEcom

@bentregoe I secured one of my mentees $500K @ 10.5% with HSBC. His DRA was 5 and he needs to build it up. $25M business a year approx, up 2x YoY roughly and <4 years of business history I'd say. He can probably get to $2-3M in 12 months from now

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Steve Erl
Steve Erl@SuppsCopyChief·
Did you use open source direct MCP stuff? It's much safer to use tools that already integrate with meta who now have an MCP for read only. We use a 3rd party meta tracking tool, one that's been around for years and they now just offer an MCP to Claude. Nothing different on the meta side it just pulls in meta data.
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Steve Erl
Steve Erl@SuppsCopyChief·
>Connect meta ads MCP to Claude >Claude cowork analysis of top performing ads last 14 days >Upload top performing ads to Gemini Ad Analyzer (custom built) > Take ad Analysis Report to Claude Static Ad Prompt Generator (Custom built) > Request 3 Static Ad prompt variants for best 3 performing angles > Take example static ad + prompt + product images to Flow Labs Generate 50x static ads for testing while having my morning coffee.
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Steve Erl
Steve Erl@SuppsCopyChief·
Yes, obviously. It's mostly the open source MCPs. But there's plenty of 3rd party ad tracking tools that have been used in meta for years. Many of them now offer just a simple MCP to Claude, nothing changes on the meta side. We use one of those and Claude pulls read only data from it. It's the people who are trying to plug in OpenClaw etc and wanting it to run their entire ad account that are having issues
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Steve Erl
Steve Erl@SuppsCopyChief·
@MorphingJar1 Yes total n00b here. You have course I can buy? I need learn marketing
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Steve Erl
Steve Erl@SuppsCopyChief·
Hi, looking for a creative strategist for my brand. Scope: Run all the marketing for my business and be my media buyer and recruiter. Keep 2.5x ROAS always. Compensation: $900/mo plus be part of one of THE BEST marketing teams ever. 🤡
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Jacob
Jacob@jforjacob·
@SuppsCopyChief Yeah it was definitely one of the better modern movies I e seen but just feel like the standard is nowhere near where it was 70’s to 00’s
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Jacob
Jacob@jforjacob·
Honestly feel like this generation doesn’t know what a good movie is Like I watched Interstellar for the first time a couple days ago because my girlfriend said it was “one of the best movies ever” It was ok
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Steve Erl
Steve Erl@SuppsCopyChief·
@jforjacob @harrydelmege_ Greatest heist fil Greatest neo noir film Greatest shootout ever on film Highly recommend. Everytime I move into a new house it's the film I play first. They just don't write films like that anymore where you get something new out of it every time.
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Jacob
Jacob@jforjacob·
@harrydelmege_ Goodfellas The Departed Layer cake Snatch The prestige Blow Fight Club Seven Forest Gump Braveheart Toy Story The Lion King The Shawshank Redemption The Matrix Gladiator
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