Roman Khan - Founder of Peak 21. We acquire brands

We sold $200,000,000+ worth of earbuds in 3.5 years. All bootstrapped with zero funding. Here’s how we did it. 🧵

@joshsuggss As long as I can wear my @rayconglobal’s

@RomanEcom Let's do a StreetTalk together

I love this city.

@0xN0mad The vibes

@RomanEcom why do you like it so much?

@Creative1986044 @roaringronny Good, amazing community there

@RomanEcom @roaringronny Moving there in 1 month from sg, great to hearr

I was catching up with a founder friend in Shenzhen just now and he mentioned how Zuru’s diaper brands are on pace to do more than $1 billion in revenue just ±5 years in. Mind boggling

@Creative1986044 @roaringronny More liveable imo

@RomanEcom @roaringronny Is Shenzhen rlly full of e-commerce founders and why is that so when most manufacturers are based off Guangzhou?

@roaringronny I do

@RomanEcom Do you really believe that compared to Huggies and Pampers?

@shawnmarcmelo Nope

@RomanEcom The question is: Do you feel you did enough?

Can’t believe Q1 is behind us soon

@DanaPeters0321 @CoachDanGo Hahaha

I do agree with this, but at the same time i sympathize with and have gone through several phases of the opposite. Stepping on a wasp, LEGO , nail, etc a couple times changes your mindset a little though. And if you have pets, they’re tracking shit all over the house. Kids are flinging boogers left and right. There’s no winning lol

As an Asian guy I never understood why people walk with their shoes in their home.

@Fredjieth @macastel3 I hope (and pray) you’re right and that I am wrong and that I’m just an old cynic who’s seen countless of foreign failed US insitigated wars since 9/11

@RomanEcom @macastel3 Iran is nothing like Afghanistan or Iraq, it’s not a tribal country, it’s more comparable to Germany or Japan. Just because some people might suffer economically for a short period of time doesn’t justify you cheering for Islamic regime holding 90 million Iranians hostage

Qatar are already saying it clearly: next 4-5 years will be impacted (it takes so much to rebuild) So the normality will be higher prices unless other sources come online soon and the war is still not over x.com/financialjuice…

According to Grok 52% of the global population lives at <$10 day. Meaning 4B+ people. If you’re utilitarian and think of all humans as equals then this war brings chaos and suffering to people you and I probably don’t interact with everyday. The ramifications are huge and US foreign policy points to this being another repeat of Vietnam / Iraq / Afghanistan

@RomanEcom @macastel3 Islamic republic is a disaster for millions of people around the world. Once they’re taken out we can save many lives

@AscendantVoyage Hahaha 15 hours of silence. Gonna disable my wifi

@RomanEcom Great picture. Although you family seems great, always want what you don’t have!

How I feel as I board a 15 hour non stop flight to New York without my kids, wife and dog.

They make money now. Around $100K EBIT. Roughly $75K after paying of interest on the loan. Principal can be rolled over. The have a cashflow issue right now and it’s predicated on paying for inventory before selling it through (in part because of payment terms but also sku complexity) They defaulted on payments with the factory before or they were severally delayed but the factory gave them extended terms many times over I think they’ll land a good deal personally

All good advice but their problem is income (negative EBIT). Restructuring payment terms: great for cash, doesn't touch the P&L. They are still going broke after debt service. Partnering with the factory: good luck getting the factory take on this kind of liability. A passive investment in a company that loses money on ops before their 20% + APR debt service. Cash might give them more runway but there is a structural problem. They are still going to be burning that runway to zero unless they fix it.

Just wrapped call w/ founder who wanted me to invest in his D2C business. I gave him different advice and a potential solution that's way cheaper (at bottom) Business owns him, not vice versa. 2025A: $17M rev, negative EBIT 2026F: $30M rev, <5% EBIT Key stats: - 21 day production lead times - Terms: 30% deposit, 20% on delivery, rest NET 30 - CM2 70% - High-cost debt (20%+ APR) - 120+ SKUs, no sell-through or per-SKU interest allocation - Factory solid (>30 mo relationship), unbeatable COGS-quality - Shipped from China to the consumer globally Recommendation: - Give factory 10% equity - Switch to consignment + EOD Friday payments for sold goods to remove cashflow constraints - Visit factory quarterly (4×/yr) I also shared how to prep 7 slides for supplier meeting. If post gets traction, I’ll recreate slides here as template. Just comment TRACTION. I need at least 100 lol I think he’ll succeed. He's smart and he is clearly a winner. Website for his category was 10 out of 10.

@23_ae1 Hahaha I’ll do one next week

@RomanEcom 111 comments - ✍️ looking forward to a video but I’ll settle for a post 😆

@thesamparr Practice + AI (I’m ESL so helps a ton)

@RomanEcom Since when did you get so great at content. A+ post

@ecomAJb @SuppsCopyChief I’d say last 3 days

@SuppsCopyChief @RomanEcom last 2 days or last 2 weeks? I see a big drop since march 4th Jan & Feb were very good for us

Today was another bad day for us. How is everyone doing today ?