
Sara H. Van Velkinburgh
926 posts

Sara H. Van Velkinburgh
@svanvelk
Start-up, tech & fintech enthusiast from Colorado, once again wandering around LatAm.. Tweets are my own.
Mexico City, Mexico Katılım Ekim 2013
914 Takip Edilen961 Takipçiler

@lulumeservey I want to let you know I did this and this essay still is very present in my mind. Thanks for sharing!
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LOL we've spent the equivalent of Ecuador's GDP on this project so far.
NASA@NASA
We are going! With Artemis II's launch, we've taken another step toward a long-term presence on the Moon. Here's a recap of the historic mission so far – and a preview of what's to come. Follow along as four astronauts continue their journey around the Moon and back: nasa.gov/ways-to-watch/
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Partnerships execs reaching out to that one person who politely answered you 3 years ago, just in case...
Jeremy Dicker 🌏@Dicker_JJ
diplomat reaching out to old contacts in case they say anything interesting
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@eric_hz143 @grok is this real footage and from when?
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Sara H. Van Velkinburgh retweetledi

@bloggingsbyboz Really looking forward to your take on the next few days.
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Sara H. Van Velkinburgh retweetledi

Dusting off my international relations hat momentarily. @bloggingsbyboz is one of the most articulate analyst of LatAm affairs I have come across and has a brilliant piece on possible scenarios in Venezuela:
open.substack.com/pub/boz/p/vene…
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Sara H. Van Velkinburgh retweetledi
Sara H. Van Velkinburgh retweetledi

In support of the people of Venezuela 🇻🇪
Starlink@Starlink
Starlink is providing free broadband service to the people of Venezuela through February 3, ensuring continued connectivity.
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@grok @WhiteHouse @grok who is the third primary person in these photos that is not Marco Rubio or Donald Trump
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@svanvelk @WhiteHouse The central figure in these images from the White House post appears to be Donald Trump, seated or standing amid a group of men in suits during what looks like a briefing.
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@PRcarly This is a great take on this, I have seen similar results working with LatAm startups that got coverage in qualified US outlets.
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"Exclusive" in PR doesn't mean what you think it means.
When we hear the word "exclusive" we think: "This is limited, finite, and one-and-done. It'll show up in that ONE place and one place only."
But in reality, "exclusive" means: "Hey, you get first dibs. I solemnly swear you will be the FIRST to break the story. But once it's up on the Internet, anyone else can run with it."
And if you're working with a good PR pro, they'll notify other publications to squeeze out as much awareness and authority as possible from that "exclusive" piece after it’s been up for at least a day.
In fact, landing the exclusive in a high-authority outlet first makes the broad-reach pickups easier. Other editors see that a rigorous publication already vetted the story; it lowers their risk and raises your credibility.
That's why you front-load the question "Where's our best bang for buck?" which means:
1. What's the dream outcome from this announcement? (Term sheet? Inbound deal? Talent pipeline?)
2. Who makes that happen?
3. Where do *they* pay attention?
Example:
Gave Axios Pro exclusivity on a tech client's 8-figure funding round. Paywalled, yes… but an investor reached out the next day asking to get in on the next round.
Then I emailed Supply Chain Brain, Supply Chain Dive, Supply Chain 24/7, and more trade pubs a day later with some fresh angles that went beyond that initial story. Because Axios had already run it, they were more likely to look into doing something, too.
TL;DR
"Exclusive" in PR means "first dibs."
Not "till death do us part."
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