Tanner Chidester

Some days it's hard to not compare or feel like you aren't good enough. Some of who I consider my closest friends are worth 9 figures already (and will be 10). I'll hit 9 well before I die, but 10 is ambiguous at this point in my life and it feels scary (yes boo hoo I know, first world problems). Keep in mind everyone's problems seem like a big deal to them. Doesn't mean they are, but everyone is battling "worlds biggest problems." Anyways...I was cleaning out my phone today and on the left was my net worth in 2016. On right is 100+ million in sales since 2017 (most from 2019+). The hardest part as a high achiever is to find joy in the work and the journey, and not obsess about the destination. I know it sounds crazy but there's days I don't feel good, I'm not the leader I need to be, I feel bad I don't have life all figured out etc. People will put you on a pedestal and act as if you feel different at different levels and you just don't. If you feel down today hoping this can give you some inspiration, I've been there. Off to work 🫶🏻

You don’t need to be liked. You need to be respected.

Your parents didn’t raise you to give up. Remember that.

Emotional intelligence isn’t about feeling more. It’s about reacting less.

Your excuses won’t feed your family.

Don’t yell. Don’t flinch. Don’t fold.

Stop creating content to impress other coaches. Start writing to solve your client's actual problem.

If you can’t lead yourself, you’ll never lead others. Start with discipline.

Remember that some of your worst days, other people are praying for.

One of the worst things about digital marketing is it teaches you to go after beginners. When you run ads at a very high scale, that's mostly what you're going to attract. The downside of that is yes you win quickly, but long term you lose. The biggest businesses or the most billionaires are in companies that either: - work for the dumbest person - cut out all the bad customers You think of private equity: they only work with the best businesses, or they try to. You think of a tech like Uber or UberEats: it works for anyone, so you can be stupid. If you think about hedge funds, if you invest money in the right thing, it doesn't matter if you're smart or dumb. That's why at the highest levels you either have to have a product that works for everyone, or you have to try to get better customers. Yes, it takes more time. It might be cold email, cold outreach, events, etc., but long term the LTV is way higher. AKA it’s a better company.

Marketing is just helping people believe the change is possible for them.

I’m not better than anyone. I just refused to give up longer than most.

You don’t need a new plan. You need to execute the one you have.

The reason discipline feels heavy is because you’re still negotiating with yourself. Once decisions are made, discipline becomes automatic.

Most people don’t fail from bad decisions. They fail from avoiding good decisions that feel uncomfortable in the short term.

A strong body makes hard days easier

If you’re not embarrassed by your first attempt, you waited too long.

The fastest way to get rich: Solve a painful problem → charge 10x more than the market does.

If your calendar is full of tasks, you don’t own the business. The business owns you.

Your offer isn’t expensive. Your explanation is confusing.

You want confidence? Keep promises to yourself.