TBI Communications

Strong partnerships feel like an extension of your team. That’s how we work, not just delivering reports, but providing clear research, strategic guidance, flexibility, and fast collaboration when it matters. Proud to support organisations like @Cabells. bit.ly/3N0qyCH

Engagement isn't something you do TO your members — it's something you build WITH them. The societies with the strongest retention treat membership as a relationship, not a transaction. Listening matters as much as broadcasting. → tbicommunications.com/approaches-to-…

LinkedIn has launched new ad personalisation features. For scholarly comms that means more granular targeting of different individuals within institutions. We’ll be testing whether it truly improves relevance. More industry news: bit.ly/4sm7RIT

This #NationalPuppyDay we're welcoming two new members to the pack, Darcy and owner Emma! We’re also acknowledging the companions that get us outside each day and keep things in perspective when work gets busy.

This #InternationalClientsDay, we’re recognising the organisations who trust us with their strategy, communications, and campaigns. Read more testimonials: bit.ly/479UIu9

Happy St Patrick’s Day to everyone celebrating today from the TBI team ☘️ However you’re spending it, we hope it’s a good one. Lá Fhéile Pádraig sona daoibh.

🔬 It’s #BritishScienceWeek. Across the UK, science & research are being celebrated. We’re proud to help amplify the work published by our clients, supporting campaigns, clearer messaging & #OpenScience projects. Learn more about what we do: bit.ly/4cpuibw

📚 #LondonBookFair is tomorrow. @kellyhenwood will be at Olympia on 10 March, meeting publishers and partners and catching up on what’s shaping the year ahead. If you’d like to connect while you’re there, send her a message and arrange a time to meet.

For #OpenDataDay, a useful question: is your research data open or just available? Take a look at the work we did with @SpringerNature on what makes data sharing effective. Open data only matters when it works in practice👇 bit.ly/4rWqnHV

It’s International Ideas Month 💡 At The Big Idea (TBI), we believe big ideas deserve proper thinking Our team will share ideas shaping scholarly communications: journal positioning, author relationships, visibility between renewal cycles, & the real use of AI More next week

📚 Our Senior Consultant @kellyhenwood will be at #LondonBookFair on 10 March. LBF is a key opportunity to understand what’s changing in the publishing landscape. If you’re attending, reach out to set up a conversation with Kelly.

Digital learning is evolving, and #AI is part of that shift. This #DigitalLearningDay, we’re sharing reflections on exploring AI in practice. From testing tools to integrating them into everyday work with intention and care. Read More: bit.ly/4u4WRRY

2026 is well underway. Has your marketing strategy caught up? We help organisations across #ResearchCommunications reassess, refine and reposition, grounded in what your community needs. Explore our services 👉 bit.ly/4rLA2kv #MarketingStrategy

AI is transforming marketing, but what does it mean for our sector? Lynne Miller shares reflections from @Gartner_inc 2026 Marketing Predictions webinar on #AI, credibility, and why human oversight still matters. 📌 Read our blog: bit.ly/4kM9vAY #ResearchCommunications

R2R is almost here. The Researcher to Reader Conference takes place next week (24 & 25 February), our Senior Consultant @kellyhenwood will be there. If you’re attending too & would like to say hello, feel free to reach out and set something up in advance. 👋 See you next week!

Happy Chinese New Year 🧧 Welcoming the Year of the Horse, often linked to energy, movement and progress. For those working across #ScholarlyCommuns, it’s a reminder of the international communities we work with and the shared effort behind creating and communicating knowledge.

Gartner’s 2026 Marketing Predictions weren’t written with #ResearchCommunications in mind – so we asked what they might mean for our sector. From AI-mediated discovery to trust signals, Lynne Miller reflects on where human judgement still matters most 👇bit.ly/4aNk3MC

Our Senior Consultant @kellyhenwood will be at #ResearcherToReader Conference on 24 Feb R2R is always a great space for conversations shaping #ScholComms If you’re attending, do reach out, Kelly would be happy to connect You can also catch her at #LondonBookFair on 10 March 📚

If you’re running campaigns with niche audiences or smaller budgets, optimisation is where results are won or lost. #TBITip: change one thing at a time. Small tweaks to targeting or creative often matter more than budget increases. Smart optimisation beats bigger budgets.

The message from #APE2026 was simple: protect trust, equity, and integrity. ➡️ When the house is on fire, you focus on putting it out. In her latest blog, Mithu reflects on what’s next for scholarly publishing, from collaboration to prevention. bit.ly/4sUuKEm