HAMLET Strategic Makers

quartr is about to go viral they summarize public companies’ events, pr, and earnings calls but what’s driving all this attention is their visuals. why it works - familiar brands in refreshing aesthetics - beautiful graphics that draw us in - nostalgic art style eliciting emotional responses in viewers - shows us what a company does instead of telling us you don’t need to blast a huge graphic of your logo to tell people what you do (i’d argue it doesn’t tell people anything) people want to see beautiful things, it’s what social media was made for Design drew me in to their profile > learned what they do from their tagline > downloaded the free app i’d bet these designs brought in a whole new round of users love seeing good design come back