Abass Oluwatayo Joseph

David Ogilvy successfully applied this principle in securing and retaining top global brands. It remains a powerful strategy not only in advertising but also in influencing and winning people over when presenting ideas. My name is Oluwatayo Abass Joseph a Product

thoughts through appropriate verbal and non-verbal cues. This approach demonstrates respect and genuine interest. It reassures the client that they are valued and that you are willing to go the extra mile by first understanding their needs.

This April, I am exploring insights from David Ogilvy, the man widely regarded as a disruptor in the advertising industry, through his book Confessions of an Advertising Man. Lesson 1: The best way to sell is to do nothing at all.

To a New Month I say Thank you Lord

It is quite straightforward, please keep the date and join me for this discussion.

When executed strategically, pricing can therefore serve not only as a revenue lever but also as a powerful perception shaping tool. To be continued My name is Oluwatayo Abass a product and Digital marketer

By positioning a product at a higher price point, you can signal value, exclusivity, and credibility. In many markets, particularly where premium positioning is closely tied to status and perceived class, products that are seen as high end often attract stronger demand.

I have got something for you all, lately, I’ve been immersed in a compelling read titled The Psychology of Persuasion: Mechanisms of Human Influence. For product marketers, this is an essential resource one I strongly recommend sharing with your sales teams.

One of the most overused terms among brands today is “premium” or “luxury.” When did we start describing everyday items like rice and shawarma as premium? It seems that almost any product can now be labeled as luxury or premium. Am I the only one noticing this?

If you have a product to launch or a project in mind, feel free to connect with me let’s collaborate and bring your goals to life.

I’m often asked what I do for a living. I am a Product and Digital Marketer with expertise in media buying, media planning, SEO, digital strategy, and graphic design. My core focus is helping clients achieve their online objectives through strategic and results-driven marketing

However, I always advise clients to maintain oversight and hold anyone they entrust with their business accountable. Trust is valuable, but it can also be misused if not managed carefully. What are your thoughts on this?

I immediately cautioned her that sharing such sensitive information was unwise. She responded by saying she trusted me because of the person who referred her. That moment reinforced a key insight for me: trust is a powerful currency that can open doors.

One of the major challenges online users face in the Nigerian market is distrust. For any brand to succeed, building trust is essential. I once supported a startup during its launch. While helping the client integrate a payment system, she sent me her payment credentials.

The truth is simple effective marketing requires both talent and the right budget. Without these, consistent growth becomes difficult to achieve.

Established brands thrive in the digital space because they prioritize long-term strategy and are willing to invest consistently to achieve sustainable success. In contrast, many startups focus on short-term wins and often question why their campaigns underperform.

I have had the opportunity to work with both large and emerging brands in Nigeria across various sectors, including finance, government, FMCG, real estate, technology, and healthcare. From my experience, one key distinction stands out