Currently we are figuring out how to manage analytics in-house for around 100M events a month. From the outside, analytics looks simple. Track events, store them, query them. But when you actually sit down to build or even evaluate it at scale, reality hits differently. PostHog is there. Good product. But self-hosting it at our scale needs a big machine and serious infra. Paid tools are convenient, but expensive at scale. Some cheaper options exist, but they do not give us the kind of per-user tracking we need to create business funnels. As a bootstrapped company, you cannot just say, “Let’s buy this tool.” You have to ask: - Do we really need everything it offers? - Can we build only the limited parts we actually need? - Can we keep the storage cheaper? - Can we work with a TTL of 1–2 years instead of keeping everything forever? Reading. Discussing. Trying. Failing. Reworking. Learning again. A lot of people think bootstrapped companies move slower because they spend too much time thinking about cost. I think the opposite. - Cost makes you think deeper. - It forces you to understand the system properly. - It pushes you to separate what is essential from what is just nice to have. We are still figuring it out. All of us are learning on the go. But that is also the beauty of building this way. When you cannot throw money at every problem because you don't have enough, you learn to trade-off. Glad that we took a call to build a end to end prep platform, instead of a typical course platform hosted on some third party site.
