Ted Birkhahn

As 2025 winds down, your remaining marketing budget could be your biggest strategic advantage. We have 5 high-impact ideas to help you maximize ROI and set your brand up for a strong start to 2026. bit.ly/42H4vG0

In today’s environment of constant scrutiny, CEOs must safeguard their reputations while leading their companies. Vested US CEO Amber Roberts on why personal brand equals corporate brand: bit.ly/4pDE7GS

Sydney Sweeney’s American Eagle ad sparked a media frenzy and a short-lived share price bump. Olivia Bagatelle unpacks what this moment reveals about the tension between short-term gains and long-term brand trust, and why execs should be paying attention. bit.ly/4fvIijh

Private markets are no longer just for the ultra-wealthy. Laura Nascimento breaks down how access is expanding, especially through 401(k)s, and what individual investors need to know. bit.ly/44WOgGr

Warren Buffett's retirement made headlines, and Vested’s Abby Trexler breaks down what made his farewell so impactful in @PRDaily. From plainspoken trust-building to a bold succession strategy, here’s what leaders can learn. Read more: bit.ly/3GMNzpf

The media landscape is shifting and audiences want real, honest connections. Vested VP Ibby Hussain shares how financial brands can build trust through native ads, influencer collabs, storytelling, and YouTube. bit.ly/4ilwkIK

US megabanks brace for trade war fallout. The Vatican prepares for a papal shift. China issues warnings. Schwab exits Davos. Crypto eyes a comeback, with bank charters. The Vested team breaks down the news you need to start your week: bit.ly/3Y8FPnB

Vested MD @tedbirk94 spoke at the Gramercy Institute NYC Forum, sharing how financial brands can use AI to build deeper customer connections. His key insight: think like publishers and create personalized, data-driven content to build loyalty. More here: bit.ly/4l6ZHBn

Are recent market declines signaling a recession? Vested Chief Economist @MiltonEzrati explores economic indicators, historical patterns, and policy impacts. bit.ly/3RxJg3g

Eric Hazard, Managing Director at Vested, emphasizes the importance of transparency and proactive communication in the wake of the new global tariffs announced by President Trump in a new piece from @Forbes. bit.ly/4hYLmE3

With rising competition & evolving trust dynamics, FIs must master SEO to attract & convert high-quality leads. Our latest guide covers keyword strategies, technical SEO & YMYL compliance - everything you need to stand out. bit.ly/42iLvOa

The White House is doubling down on crypto. With a Strategic Bitcoin Reserve & a push for stablecoin laws, the Trump Admin is making bold moves. Vested’s Gabby DiCarlo breaks down market reactions & tokenization’s rise: bit.ly/3RcpNVI

Trump backs stablecoin regs & a US bitcoin reserve as banks race to launch digital currencies. Market volatility spikes with inflation & tariffs, impacting everything from stocks to celeb tequila. Here’s what you need to know ⬇️ bit.ly/4kEXFId

With tariffs creating uncertainty, companies can’t afford to stay silent. Vested MD @EricHazard emphasizes the need for proactive communication to maintain stakeholder trust. Read more: bit.ly/4kuUnr1 #StrategicComms #Tariffs #PR

We take our people and our culture seriously. From the clients we choose to work with to the benefits we offer, our focus has been and always will be focused on cultivating a positive workplace. We're honored to be on the @RaganComms Top Places to Work in Communications list!

We made the shortlist! 🎉 Vested is a finalist in this year's @prweekuknews People & Places Awards. Being named among the best in the industry is an honor, and we couldn’t have done it without our incredible team and clients who inspire us every day.

M&As grab headlines, but success is forged post-deal when teams unite. Vested US CEO Amber Roberts shares five must-ask questions for leaders to drive alignment and engagement. bit.ly/4i5Qh6I

Regtech is on the brink of explosive growth. With rising regulatory complexity, increasing automation, and pressure to cut costs, the sector is set to become a fintech powerhouse. Here’s why it’s a space to watch in 2025...🔍💰 #Regtech #Fintech #AI bit.ly/3Ekf4Fx

Every Monday, the Vested team breaks down the top news stories you need to know to stay ahead of the curve, and this week, we're talking tariffs. Check out the top stories: bit.ly/3WFio4f

Tariffs are back in the spotlight - what’s next for trade? 🌍📉 New US tariffs are sparking global retaliation, fueling economic nationalism. Are these moves negotiation tactics or a lasting shift? The jury’s still out. Read more: fullyvested.com/insights/prote…