SFIA

Don't forget: our State of the Industry Survey closes Friday, Jan. 30. Your input is critical for us to produce the benchmarks that guide smarter decisions across sports & fitness. loom.ly/8KLcBJ4 #SportsBusiness #IndustryInsights

Parents are the key decision-makers in youth & team sports. If your business serves team sports families, the Team Sports Parents’ Insights Report offers the clarity you need. Get yours today ➡️ loom.ly/txcT1XE #SFIA #TeamSports #YouthSports #ConsumerInsights

Make your voice count. Our State of the Industry Survey closes Friday, Jan. 30. Your responses help us strengthen the insights and benchmarks we share back with the industry. Thanks for being part of it. loom.ly/8KLcBJ4 #SportsBusiness #IndustryInsights

The Team Sports Conference is back, celebrating 20 years of bringing the industry together. Join us for conversations on AI, women’s sports, participation growth & what’s next for team sports. Register now 👉 loom.ly/SBCts8E #TeamSports

@brianmccormick @AspenInstitute @NBA @brianmccormick Glad to see so many sources pointing back to SFIA. Our participation data is collected via a nationally representative survey of ~18,000 U.S. respondents ages 6+, conducted with SMS and the Physical Activity Council. Happy to walk through data. Email info@sfia.org

Does anyone have @theSFIA studies sfia.org/research/ cited by @AspenInstitute @nba & others? They're behind a paywall. Anyone examine methodology? Reliability? Many articles & papers cite source after source, but they return to the SFIA. Anyone read the original documents?

We rely on this data every year, and it starts with you. Our State of the Industry Survey takes 10 minutes and helps us deliver the benchmarks our industry uses to analyze performance and plan ahead. loom.ly/8KLcBJ4 #SportsBusiness #IndustryData

Planning for the year ahead? To support your planning and decision-making, SFIA is offering 15% off research reports through January ahead of our 2026 February data releases. Learn more: loom.ly/vfS8UHA #SportsBiz #Data #Research

If #pickleball is part of your business strategy, you need the Pickleball Market Playbook. In partnership with DUPR, we surveyed avid pickleball players to understand who they are, what equipment they use, and what motivates them. Get your copy today: loom.ly/zukTf74

We’ve opened our State of the Industry Survey. In just 10 minutes, your input helps us create the benchmarks members rely on to track performance and market trends across sports & fitness. Take the survey: loom.ly/8KLcBJ4 #SportsBusiness #IndustryInsights

The @AspenInstSports State of Play 2025 report is here. As part of the research committee, we provide participation data to illuminate where participation is growing, where challenges remain, and why data-driven decisions matter for the future of play. loom.ly/PXidxno

We’re excited to share Tracking the Fitness Movement 🏃📊 Free for SFIA members, this report delivers the insights you need to understand today’s fitness consumer and plan for what’s next. loom.ly/Uw2fX5Y #ParticipationTrends #IndustryInsights

Our #HolidayOutlook brings together key forecasts and early-season signals to help sports and fitness brands navigate a value-driven, digital-first landscape with confidence. Read more: loom.ly/YTIRCgw

*If you're in the business of youth sports, this playbook is for you.* Find out who is driving the household participation and purchasing decisions, how often equipment is replaced, and for what sports, & more, to position your business for success. 🔗: sfia.users.membersuite.com/shop/store/f14…

🚨NEW CUSTOM RESEARCH🚨 Gain insights into youth sports parents' equipment purchasing behaviors with an in-depth look at the decision-makers in youth sports from those on the frontlines - parents and families. 🔗: loom.ly/txcT1XE $500 for Members | $1000 for Non-Members

@jbrds_kids @linemanissues @UltimateTagGame Semi-finalists will compete on Tuesday, September 16, and present to our esteemed panel of judges, made up of industry executives, investors, retailers, and thought leaders. Finalists will then compete live, in-person in November to determine the 2025 Start-Up Challenge Winner!

And the 2025 Start-Up Challenge Finalists are... 🎉 InSquare 🎉 @jbrds_kids 🎉 @linemanissues 🎉 Ruley the E-Referee 🎉 @UltimateTagGame Finalists will now compete live in November to determine the Start-Up Challenge Champion! 🏆 More information: loom.ly/3Y2ufZc

Today is the day! 🙌 Good luck to the 2025 Start-Up Challenge semi-finalists competing today! 🎉 🌟 InSquare 🌟 @jbrds_kids 🌟 @linemanissues 🌟 Ruley the E-Referee 🌟 Sandlotz 🌟 @UltimateTagGame Who will be selected as finalists? Who will be crowned the champion? Stay tuned!

@jbrds_kids @linemanissues @UltimateTagGame Semi-finalists will compete on Tuesday, September 16, and present to our esteemed panel of judges, made up of industry executives, investors, retailers, and thought leaders. Finalists will then compete live, in-person in November to determine the 2025 Start-Up Challenge Winner!

🎉 CONGRATULATIONS to our 2025 Start-Up Challenge Semi-Finalists! 🎉 🌟 InSquare 🌟 @jbrds_kids 🌟 @linemanissues 🌟 Ruley the E-Referee 🌟 Sandlotz 🌟 @UltimateTagGame Read more here: loom.ly/GTStD_0

A new mid-year report from @TheSFIA points to a potential slowdown in U.S. pickleball participation. "After a remarkable 45% increase in 2024, the projected growth rate for 2024-2025 is 14.7%, potentially signaling a new phase of stabilization for the sport." More: thedinkpickleball.com/report-is-u-s-…