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in hindsight, it was obvious

@lorenzo_pravata MAP

Claude is INSANE for ad creative strategy. I've built a file with 10 prompts that map your entire creative strategy in 30 minutes. The same 5-pillar process we used to manage $107M+ in ad spend last year. Personas, pain points, awareness levels, formats, analysis. Inside the mini-guide: - The 10 prompts - The 5-pillar strategy map template (Notion-ready) - Worked examples Want a copy? Like + Comment "MAP" and I'll send it over ASAP (Must be following)

waiting 4 months for a mac stuido is dirty work

@xydotdot this is almost entirely unrelated but did you see meta's TribeV2 tech modeled to predict what's going to glue your monkey brain to your phone based on brain activity x.com/fuckgrowth/sta…

Thoughts... In times like this, I can’t help but think about the gap between what our tools have become and what we have remained. Technology compounds because it stores progress. A machine does not wake up insecure, vain, tribal, resentful, horny for status, desperate for belonging, or eager to lie to itself. It simply inherits the last improvement and builds from there. Humans do not work that way. Every person is born again into the same ancient psychological cage, and whatever civilization gains on the outside has to fight its way back into each new mind from zero. That is why our tech keeps evolving while our behavior still feels prehistoric. We have better instruments, faster systems, and more sophisticated language, yet the underlying creature using all of it still runs on fear, ego, imitation, domination, envy, appetite, and the endless hunger to matter in the eyes of others. I actually think this is the deepest source of modern confusion. People see technological acceleration and assume human elevation came with it. It did not. Knowledge scaled. Power scaled. Reach scaled. BUT...Human substance did not scale with the same force, because character does not compound automatically, wisdom does not upload itself into the nervous system, and discipline does not arrive through innovation. Inner development is still manual labor. It is slow, painful, humiliating work, and most people, in any century, avoid it. That is why I would bet that the distance between a mind like Nietzsche’s and the average person is wider than the distance between a chimpanzee and that same average person. The tragedy of humanity is that our ceilings are extraordinary, but our default settings never upgrade.

@mikefutia SHOP

Claude Code + Shopify AI is f*cking cracked 🤯 Shopify just dropped an official AI Toolkit that connects Claude Code directly to your store. One prompt → Claude reads your products, rewrites your descriptions for AI shopping, and pushes the updates live. All from the terminal. All inside Claude Code. Perfect for DTC brands on Shopify who are still manually editing product pages, writing descriptions in Google Docs, and copy-pasting into the Shopify admin one product at a time. Claude Code + the Shopify AI Toolkit fixes the entire workflow: → Install the official Shopify plugin in Claude Code → Authenticate to your store → Claude reads your entire product catalog → Rewrites every description to be optimized for AI shopping → Pushes the updates directly to your store automatically → Validates every API call against Shopify's official docs before executing No Shopify admin tab-switching. No copy-pasting from a Google Doc. No hiring a copywriter to rewrite 50 product pages. What you get: → Claude Code connected directly to your live Shopify store → Product descriptions optimized for how ChatGPT, Gemini, and Perplexity recommend products → Bulk updates across your entire catalog from a single prompt → Full access to Shopify's GraphQL API — products, themes, inventory, orders, everything Claude can read and write → An official plugin built by Shopify that auto-updates as new features ship I put together a full playbook with the plugin install, the store authentication walkthrough, 5 DTC workflows to run on day one, and the exact prompts I used. Want it for free? > Like this post > Comment "SHOP" And I'll send it over (must be following so I can DM)

@mikefutia AGENTS

Anthropic just shipped Claude Managed Agents 🤯 Here's how any DTC brand can deploy one in a single afternoon: Cloud-hosted, always-on agents that pull your Meta + GA4 + Shopify data, write a daily performance brief, and post it straight to Slack every morning before you're out of bed. Perfect for DTC brands and agencies who are sick of logging into 4 dashboards every morning, exporting CSVs, and trying to piece together what actually happened yesterday. Here's the 4-hour onboarding path: → Hour 1: Create your first agent via the API — model, system prompt, MCP tools (Meta, GA4, Shopify, Slack) → Hour 2: Spin up the cloud environment the agent runs inside → Hour 3: Run a test session, verify the Slack brief posts correctly, tighten the system prompt → Hour 4: Wire up a daily cron schedule, set your spend limits, walk away By 5pm you're done. By tomorrow morning, you have a brief in Slack written by an agent that knows your brand. No CSV exports. No dashboard tab hell. No "let me loop in our data person." What this builds you: → A cloud-hosted agent Anthropic runs for you, not something you babysit on your Mac → Daily performance briefs posted to Slack every morning before you sit down → Tool access to your real accounts with scoped permissions and full audit logs → A foundation to build 4 more specialist agents on top of (creative reviewer, competitor monitor, review digester, weekly exec brief) → Pricing that costs less per month than a single Klaviyo seat I put together the full onboarding playbook: the Claude Platform setup, the MCP connection steps, the system prompt for your first agent, and the spec for 4 more agents to build next. Want it for free? > Like this post > Comment "AGENTS" And I'll send it over (must be following so I can DM)

@mikefutia STATICS

I just built a Claude Code skill that ships 50 static ad concepts to my desktop every morning 🤯 Feed it your reviews, your winning ads, and your top comments → it studies what's working → generates 50 fresh static ad concepts in your brand voice while you sleep. All inside Claude Code. Perfect for DTC brands and agencies who are still briefing designers, waiting 3 days for 4 mediocre options, and burning hours in Canva trying to keep up with creative volume. If you're running Meta Ads in 2026, you already know the math — the brands that win aren't the ones with the best single ad, they're the ones testing 20-50 new concepts per week. Most teams ship 5 if they're lucky. This skill solves it: → Drop in your customer reviews, top comments, and winning ad screenshots → The skill studies what hooks, angles, and pain points are actually converting → Pulls from a library of 15 proven DR templates (us vs them, stat callouts, review cards, testimonial stacks, headline ads) → Writes 50 new concepts in your brand voice every morning on a schedule → Fires the prompts to Nano Banana 2 for finished images → Drops everything into a dated folder on your desktop, ready to upload to your CBO No briefing designers. No 3-day turnarounds. No starting from scratch every Monday. What you get: - 50 fresh static ad concepts every single morning - Concepts grounded in your real customer language and winning ads - 15 proven DR templates baked in, customized to your brand - Scheduled to run while you sleep — wake up, pick winners, upload - One skill file you install once and use forever Built 100% in Claude Code. I put together a full playbook with the skill file, the 15 templates, and the exact setup to get this running on a schedule. Want it for free? > Like this post > Comment "STATICS" And I'll send it over (must be following so I can DM)

@Camicees Streets

@DemAzuki @animecoin Sad to see unhinged unemployed arc come to a close Hate to see her leave love to watch her go type vibe

@the__eeb @animecoin 🫂

today im joining Animecoin Foundation as Ecosystem Growth Lead. my mission: accelerate ecosystem growth, partnerships, and execution across all @animecoin initiatives, including Animechain integrations. im doing this for one reason: i believe Animecoin has something rare. real community, real builders, real passion. we just need aligned effort and relentless execution. my mandate: help builders win across everything we touch. if you build on Animechain youll feel the difference. im all in on this. if you're a builder, founder, or creative who wants to build where culture actually matters my DMs are open. lets build the anime internet. Dem

@xydotdot What you say is true But also, let me know when a fortune 500 senior / c-level is replaced by AI workflows. Their value comes from competency, and as a human, specialization is a huge part of that. To your point, specialization won't be the moat it used to be.

Is specialization dead ? You specialized because time and capital were limited and expertise required both. Going deep was how you manufactured scarcity. The deeper you went, the harder you were to replace, and the longer your knowledge stayed relevant, the more your return compounded, because the job moved slower than the person. Depth only works if the environment does not outrun the specialist. AI makes expertise lose duration. The frontier now advances outside the individual, updating continuously while the person remains fixed. As domain knowledge, synthesis, and pattern recognition are externalized into systems, depth stops being a durable moat. The value of knowing more inside a narrow lane dissipates as the baseline rises for everyone at once, so the constraint shifts from who invested the most years to who can adapt, integrate, and redeploy fastest. In that environment, extreme specialization becomes fragile because the leverage it creates has a shorter life cycle than the time it took to build.

Been marketing for 10 years and this is the first time that somethings come along that makes me feel like if I don’t get proficient quick I’m doomed. kind of exciting kind of sad I’m an optimistic guy but I’ve been leaving hard into AI doomerism handful of weeks Imma make though - will you?

if i was almost any kind of marketing agency I would be terrified of the recent progress in AI

does it mark a generational bottom if im considering selling crypto to buy hardware to power local LLMs or is this beginning of the end type shi

@RiceRiddler More Easter eggs if you’re Latin - so you just missed the equivalents

Bad Bunny’s stage set is pretty crazy, but ngl Kendrick’s halftime show was much more entertaining 😅 Samuel Jackson cameo, Serena William c-walking, Kendrick performance >>>

@DemAzuki Just got butterblasted

imagine being mogframed while jestermaxxing now fortify your mind against this type of psychic attacks, nobody should make you imagine nonsense words

@therahulissar tried to use "connect with us" on your website and either I'm dumb or it's not working as it should - just so you know

Facebooks Creator Marketplace is going to be one of the biggest competitors for TikTok Shop this year. We actively use it to both source creators that are approved and find trends of creative in the platform. If you allocate just 10% of your research time to see what trends are working for you industry and replicating those in your ads I can guarantee you'll find new top performers within the month.

@adriansolarzz IG

i was paying 13 ind*an VAs $3,800/mo for handling my entire instagram operation last week i fired all of them and replaced them with claude code ($20/mo) productivity 10x’ed results TRIPLED let me show why this is the FUTURE of work: THE INITIAL SITUATION three of my VAs did content creation ($300 each) they did everything wrote posts and hooks were even on stand-by for any trends three more VAs handled outbound ($300 each) this included scraping leads and sending dms they were doing a solid amount made me A LOT of money another 3 VAs were handling dm responses ($300 each) this was mainly inbound but included other things especially those annoying giveaways then i had 2 VAs ($300 each): 1. monitoring engagement 2. managing accounts 3. posting content boring stuff one VA was STRICTLY on analytics ($300) she was supposed to come up with plans she also told others where content lacked then my FINAL VA was on coordination ($300) basically a manager won’t get too into depth you get the idea lmao in total this ran me $3,800/mo THE PROBLEMS: SPEED: - vas take 2-6 hours to respond - miss leads constantly - time zone differences kill momentum QUALITY: - broken english in dms - generic responses - no personality - obvious it's outsourced MANAGEMENT: - constant supervision needed - training takes weeks - turnover every 3-4 months - always hiring replacements SCALABILITY: - want to 2x output? hire 13 more vas - now managing 26 people - costs $7,800/month RELIABILITY: - vas get sick - take holidays - internet goes down - "family emergency" every other week MISTAKES: - send wrong dms - mess up follow-ups - forget instructions - need constant correction THE BREAKING POINT: november revenue: $48k december revenue: $52k vas asking for raises "cost of living increase" "been here 4 months" meanwhile: missing leads slow responses making mistakes i said fk that THE DISCOVERY: found claude code $20/month subscription can write actual code can automate workflows can handle everything decided to test it shipped like 15 apps… THE EXPERIMENT: gave claude code one week to replace all of them the prompt: "build me a system that: - creates and schedules posts - monitors instagram dms - reads incoming messages - qualifies based on criteria - responds like a human - books calls automatically - logs everything to spreadsheet" okay obviously i went way more in-depth than that haha but that’s the general overview took 9 hours to build THE RESULTS CONTENT CREATION old way (3 vas): - brainstorm ideas: 2 hours - write posts: 3 hours - create captions: 1 hour - 1 post = 6 hours - cost: $900/month new way (claude code): - feed it my best posts - analyze what works - generate 30 posts in 10 minutes - refine in 5 minutes - 30 posts = 15 minutes - cost: $20/month 180x faster $880 cheaper DM OUTBOUND old way (3 vas): - scrape leads: 2 hours - personalize messages: 4 hours - send dms: 2 hours - 200 dms/day - cost: $900/month new way (claude code): - automated lead scraping - ai personalization at scale - automated sending - 2,000 dms/day - cost: $20/month 10x volume $880 cheaper DM RESPONSES old way (3 vas): - monitor dms: constant - craft responses: 10 min each - 40 convos/day max - cost: $900/month new way (claude code): - monitors 24/7 - instant responses - unlimited convos - cost: $20/month unlimited scale $880 cheaper ACCOUNT MANAGEMENT old way (2 vas): - schedule posts manually - monitor engagement - respond to comments - cost: $600/month new way (claude code): - automated posting - automated engagement tracking - automated comment responses - cost: $20/month fully automated $580 cheaper ANALYTICS old way (1 va): - manually compile data - create reports - send weekly - cost: $300/month new way (claude code): - real-time dashboard - automated reports - instant insights - cost: $20/month real-time vs weekly $280 cheaper COORDINATION old way (1 va managing 12 others): - daily check-ins - quality control - problem solving - cost: $300/month new way (claude code): - all systems run automatically - no coordination needed - no management overhead - cost: $0 (included in $20) $300 saved THE TOTAL SAVINGS: old: $3,800/month new: $20/month savings: $3,780/month THE CONCLUSION: fired 13 vas and cut costs by 90% output went up 10x quality went up 60% revenue went up 2.2x saved $3,920/mo freed 36 hours/month eliminated management headaches all with $20/month ai subscription it was hard to connect the APIs the creation process was a headache but now i’m free to do whatever tf i want that’s not the point though the point is that THIS IS THE FUTURE ANYONE with 0 code experience can ship this in weeks and literally replace a multi 4-figure team this is pure arbitrage pure leverage if i was a VA i’d be scared - adrian P.S. follow + comment “IG” in the giveaway below to grab a doc on how i did this

Many rightfully talking about security concerns with this. If you want to give clawd “some” access to your inbox without giving it all the keys just give it its own address and set it up as a forwarding address from your main email. Can read all your emails without the extra access involved.

@xydotdot Mac mini is overkill but hey it’s fun and that’s kinda the point 😆

@xydotdot On the same clawd bot arc atm

Funny, right after I wrote this I stumbled on Clawdbot. I just canceled everything I had tomorrow so I can go deep into the rabbit hole. (Bought my mini mac m4 today)