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Is the right person even seeing your posts?
Your followers comment. They say nice things.
But nobody does anything with it.
Engagement isn’t the same as action.
And reach isn’t the same as the right reach.
If the people who need what you’re saying aren’t seeing it, you’re not really posting.
You’re just talking in a room full of an audience that already knows you.
And I hope you know it won’t last forever.
Good morning.
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