
Research Notes #1
Spend weeks researching the brand you are going to advertise.
read random books about the subject,
if you’re going to run ads for blue light blockers, read books about the different types of light spectrums
the history of blue blockers
the studies that have accrued in the last 10 years
everyone would be chilling in the evening and you’re watching glasses documentary
The more you immerse yourself in the brand, the more you will be able to:
- come up with weird/big ideas..
- understand the customer a lot more
- identify what “hits” for him
- identify winning ads before even testing them
because you have all the information in your mind instead of it being in an AI chat somewhere
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