Allant Group

Discounts and special offers might be great to get customers in the door; but it's not a sustainable practice for growth. Here’s how organizations can break the reliance on sales by enriching their data and find success with #premiumization. allantgroup.com/blog/articles/… #BrandLoyalty

As marketers work to promote authenticity and relatability in their content, they should consider tapping into their own audiences for the “holy grail” of content. Here are the benefits and tips for using User-Generated Content in your #marketingstrategy. allantgroup.com/blog/articles/…

The #CDP market is fraught with confusion and misrepresentation. It’s no wonder CDPs don’t live up to the hype. So how do you fix the mess the CDP market has become? First, we must start by fixing the definition. Here’s @ELANAERA’s take on how to do that. allantgroup.com/blog/data/reth…

So excited to announce our partnership with @TriadexServices? This partnership advances their hyperlocal marketing solutions by optimizing #campaignstrategies, improving #targeting, and driving even higher #conversion rates across multiple channels! allantgroup.com/news/triadex-s…

How do you turn satisfied one-time customers into loyal repeat purchasers? With a #customerloyalty strategy, brands can build a customer base full of happy, loyal individuals. Here’s how we can help... allantgroup.com/blog/data/how-… #BrandLoyalty #CustomerDataOrchestration #data

We are very excited to announce we've partnered with Speedeon to add their best-in-class life event #data to our Audience Attribute Marketplace, giving @theallantgroup clients the ability to further improve their #firstpartydata enrichment strategies. allantgroup.com/news/allant-gr…

Here's how organizations can take a #datadriven approach to #seasonalmarketing to capitalize on key sales periods by targeting the right audience with the right product at the right time.  bit.ly/3Jc5Rym #DataAnalysis

Here’s how marketers can streamline lead management and deliver better customer journeys by linking their #CRM with #marketingautomation. allantgroup.com/blog/data/inte… #LeadGen

Having a #dataorganization process can be the missing element to unlocking a wealth of value and #customerinsights at the finger tips of many marketers. Here's how to lay the groundwork for detailed analytics to inform better decision-making. allantgroup.com/blog/data/how-… #Data

By now, we know not all data is created equal and #ConsentedData should be at the forefront of any solid campaign strategy. Here's five ways to do just that: allantgroup.com/blog/data/five… #MarketingCampaigns #Firstpartydata #EarnedData #ZeroPartyData

What happens when you bring together market luminaries, industry veterans, and a serial entrepreneur? You get an amazing advisory team to lead @theallantgroup’s newly formed Product Technology Review Board. Read more here: allantgroup.com/news/allant-gr… #TechnologyNews

In the quest for higher #customeracquisition rates, many companies are forgetting to nurture and grow their existing customer relationships. Here is how a Customer #Data Orchestration Platform can supercharge your journey to success. allantgroup.com/blog/data/how-… #Activation

Let's talk Data Monetization - here's how we put our expertise in transforming data into breakthrough insights to bridge the gap between #data collection and realizing its full monetary potential. allantgroup.com/blog/data/data… #DataMonetization

Here's how a #CustomerData Orchestration Platform can help put together a comprehensive #businessintelligence strategy to give business leaders all the information then need to make informed decisions. allantgroup.com/blog/data/how-… #customerdataplatform

Announcing: Charles McKenna has been appointed Chairman of our board. @MDFisher, CEO at @theallantgroup emphasizes, “Charlie’s strong understanding of organizational dynamics for managing change is instrumental in driving this new era for Allant." allantgroup.com/news/charles-m…

Alongside delivering high-value products, audiences want brands that contribute positively to society. Here’s how building brands with purpose can elevate business performance and growth: allantgroup.com/blog/articles/… #sustainability #sustainablemarketing

Great news! We've partnered with @EyeotaTweets, a @DunBradstreet company, to bring their 1800 add'l attributes into Allant Group’s Audience Attribute Marketplace of 2600+ attributes across 2B+ audience members allantgroup.com/news/allant-gr… #audiencetargeting #customerengagement #data

The nuances and differences between EU & US #dataprivacy frameworks highlight the challenges and opportunities businesses and consumers face in a world increasingly defined by #data. Here's what you need to know at a glance. allantgroup.com/blog/data/esse… #dataprivacylaw

We are absolutely thrilled to welcome @timsuther to our Board of Directors!  “Tim’s appointment strengthens our board as we accelerate our already exciting momentum in the North American market proposition.” said @theallantgroup CEO @MDFisher allantgroup.com/news/allant-gr…

Gary Anetsberger has joined our Board of Directors. This appointment advances essential industry leadership helping usher in a new era for us as we bring to market new proprietary technology and access to data that disrupts current industry rules. allantgroup.com/news/gary-anet…