The CapTable

Today’s consumers want to belong. And they are all seeking the same kind of recognition. By Pradip K Saha Read now 👇 the-captable.com/2026/05/what-t…

Modern luxury is far more democratic. There are no closed gates, waiting lists, or private appointments.

Modern aspiration and new luxury Old Luxury Vs New Luxury: What are the differences? What are the stakes?

India’s D2C ecosystem has produced a growing graveyard of healthy-snacking brands that look promising in their first three years, fizzle out by the fourth, and become unsustainable by the fifth. By @AnujSuvarna2 the-captable.com/2026/05/the-sh…

Some shut down formally. Others simply fade: delisted from Amazon, unavailable on Zepto, before founders move on to the next ‘wave’.

Every few years, a new wave of ‘better-for-you’ snack brands. Read now 👇 the-captable.com/2026/05/the-sh…

Read today’s story on how Urban Company is being forced to keep up with competitors that are defining the quick house help category. @vermashivani @thecaptable Read now 👇 the-captable.com/2026/05/inside…

For the first time in years, Urban Company is facing meaningful competition from Snabbit and Pronto. And in trying to defend its turf, the company is being pushed into a far more hyperlocal, operationally intense, and loss-making business than the one it originally built.

Urban Company spent over a decade building India’s largest home-services marketplace around trust, premiumisation, and scheduled services. Now, it is fighting a very different battle.

Read now 👇 the-captable.com/2026/05/the-te…

The most hated part of academic work is, no prizes for guessing, evaluation. Imagine stacks upon stacks of papers waiting to be red-inked. Sigh! Thankfully, there are pilots by private players to automate evaluation and give teachers their time and joy back. By Pradip K Saha