The Cap Table

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The Cap Table

The Cap Table

@thecaptabletv

Gen Z's #1 Tech Show Hosted by @ericcouu @jadenarthurgray @sexyishaan

Los Angeles Katılım Ocak 2026
7 Takip Edilen1.2K Takipçiler
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The Cap Table
The Cap Table@thecaptabletv·
Tech deserves some swag. There’s no digestible form of tech media aimed directly at a Gen Z audience. That’s why we came together to make The Cap Table, a bi-weekly talk show that will dive into tech, AI, startups, and everything in between. Episode 1 out now. Link in bio.
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The Cap Table
The Cap Table@thecaptabletv·
.@general reveals the "completely false" narrative surrounding the TalentX sale and breaks down how internal mismanagement left the founders with zero profit. "The story that's out there publicly that TalentX sold and it was so amazing is completely false. We did sell, but I made no money from the sale of the deal." "We had this guy in the company who was like a bull in a china shop and he completely blew an amazing opportunity. He tried signing all the creators to a competing platform called Triller because he thought TikTok was going to be banned and Triller was going to be the biggest thing in the world." "The investors basically forced us out. We were the hottest company, competing on every creator and every manager, but it was a total clusterfuck. It was one of the greatest learning lessons I could have ever hoped for."
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The Cap Table
The Cap Table@thecaptabletv·
Jason Wilhelm (@general) reveals how early Multi-Channel Networks (MCNs) controlled YouTube by trapping creators in "egregious" perpetuity contracts just to unlock basic monetization. "YouTube didn't have enough resources internally to scale the number of creators they wanted to work with. They worked with MCNs to basically be outsourced management to handle those relationships." "You could not get a channel banner on YouTube unless you were signed to an MCN. If you were a creator and you wanted to make money, you had to sign. There was no other option." "I was offered a contract that was a 50-50 split in their favor and they signed you for life. They were perpetuity contracts. All of these creators were signed to some of the most egregious contracts the space has ever seen."
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The Cap Table
The Cap Table@thecaptabletv·
Jason Wilhelm (@general) explains how he applied the "Vine star" playbook to TikTok to build Talent X, the first major management agency for the platform's biggest creators. "When I saw the engagement rates of these TikTokers, I was like, holy shit. I would go to their Instagram and they would have 200,000 followers and get 200,000 likes. The only time the industry's ever had something like that happen before was the Vine days." "The creators from that era that branched off of Vine and got into long-form YouTube content are some of the biggest creators in the world today. If you could take these TikTokers and do the same thing, then these guys and girls are going to have careers that are here for 15 years." "We turned our management company into Talent X, the first major management company managing TikTok creators. We did it with Josh Richards and started signing a bunch of these TikTokers."
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The Cap Table retweetledi
Jason Wilhelm
Jason Wilhelm@General·
Thanks for having me on the pod @thecaptabletv ‼️‼️If you want to here me talk about my time with SoaR, Sway House, Fixated and everything In between check it out below!
The Cap Table@thecaptabletv

We sat down with Jason Willhouse (@General), founder of @fixatedstudio and one of the godfathers of the modern creator economy, to talk about what it actually takes to build in this space. From cold-emailing Bobby Kotick with hand-built decks to running the Sway House at the peak of TikTok, Jason has been at the center of every major shift in the industry. And he's not shy about setting the record straight on the deals, sales, and platforms most people still get wrong. 2:00 - Building the Sacramento Kings eSports division 4:05 - Applying to Activision and Studio 71 using decks 7:01 - History and evolution of Multi-Channel Networks 15:32 - The Free Time House and shifting to TikTok 17:10 - Launching Talent X and the Sway House era 21:18 - The truth behind the Talent X sale and Triller 25:03 - Why tech products often fail to understand creators 28:39 - Evolution of the creator economy since the pandemic 33:35 - Competitive gaming background and founder DNA 39:12 - Comparing hustle culture in Los Angeles and New York 41:15 - Mastering long-form content versus short-form marketing 45:36 - Back catalog licensing and the reality of Spotter deals 47:50 - Entrepreneurial advice and betting on yourself

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The Cap Table
The Cap Table@thecaptabletv·
We sat down with Jason Willhouse (@General), founder of @fixatedstudio and one of the godfathers of the modern creator economy, to talk about what it actually takes to build in this space. From cold-emailing Bobby Kotick with hand-built decks to running the Sway House at the peak of TikTok, Jason has been at the center of every major shift in the industry. And he's not shy about setting the record straight on the deals, sales, and platforms most people still get wrong. 2:00 - Building the Sacramento Kings eSports division 4:05 - Applying to Activision and Studio 71 using decks 7:01 - History and evolution of Multi-Channel Networks 15:32 - The Free Time House and shifting to TikTok 17:10 - Launching Talent X and the Sway House era 21:18 - The truth behind the Talent X sale and Triller 25:03 - Why tech products often fail to understand creators 28:39 - Evolution of the creator economy since the pandemic 33:35 - Competitive gaming background and founder DNA 39:12 - Comparing hustle culture in Los Angeles and New York 41:15 - Mastering long-form content versus short-form marketing 45:36 - Back catalog licensing and the reality of Spotter deals 47:50 - Entrepreneurial advice and betting on yourself
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The Cap Table
The Cap Table@thecaptabletv·
.@frank_liquid explains how perpetual futures allow anyone to bet on the value of restricted assets like private company shares by eliminating the need for physical delivery. "A traditional future is a promise to deliver an asset at some point in the future, but that creates a restriction where you need to be able to deliver it. Gold futures make sense because you can deliver gold, but you are not allowed to deliver OpenAI shares to someone else unless OpenAI approves." "A perpetual future asks: what if there was never any delivery involved? If there was never any delivery involved, you could circumvent the issue that it may be operationally difficult to deliver the product and instead just make a bet on the price of the thing." "As long as you have a price that everyone agrees on—called an Oracle—you can trade on it. As long as we can all agree on something, then I can bet that it will go up and you can bet that it will go down."
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The Cap Table
The Cap Table@thecaptabletv·
.@frank_liquid explains why fintech founders are forced to walk a dangerous line between providing financial tools and enabling pure gambling. "One definition of gambling is a game of chance. If you're betting on a coin flip or a dice roll, then that's gambling because there's no skill involved. But some people do know the direction that stocks go, and if you are really good at figuring these things out, you can make a lot of money." "Prediction markets are fundamentally very gamified. People often bet on sports because they find them naturally interesting, but people are usually betting on stocks to make money. From that perspective, I feel better about providing financial infrastructure and bringing access to markets." "People who run fintech companies have to be cognizant of the reasons people use their product because none of them want to lose users. It is a tough line to draw, and they cannot take too strong a stance against any of these."
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The Cap Table
The Cap Table@thecaptabletv·
BREAKING: Eric Ou has joined Anthropic.
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The Cap Table
The Cap Table@thecaptabletv·
.@AllenWangzian reveals how he got @im_roy_lee to publicly validate their new product @ditto_dates from a cold DM. "One day I was looking at all the user database, right? And then I see a picture of a naked Korean dude with his back picture on the screen, right? And I was like, oh shit, and this is roy, right?" "I never talked to him before and I DMd him like 'yo, bro, I saw you sign up. can you please talk about this product we just launched?'" "He actually ended up writing this huge review about the product and his experience. He wanted to help us reach a lot of Silicon Valley people. We put up our launch video right after on Twitter and LinkedIn and it ending up blowing up." x.com/thecaptabletv/…
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jaden gray
jaden gray@jadenarthurgray·
@sexyishaan this is like watching draymond get hot from 3 omg
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Ishaan
Ishaan@sexyishaan·
Drake references sexyishaan on his new song, “PLOT TWIST” “And people keep asking who really got it going on. The way brown boys going up, your girl might start following sexyishaan.”
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Keşfet

@kylekuzma @sexyishaan @ericcouu @jadenarthurgray @general @divyanshuok @General @fixatedstudio