The Content Technologist

265 posts

The Content Technologist

The Content Technologist

@thecontenttech

Weekly newsletter covering web content & the algorithms that feed it. SEO, UX & content design focused by Deborah Carver.

Minneapolis Katılım Ekim 2019
330 Takip Edilen228 Takipçiler
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The Content Technologist
The Content Technologist@thecontenttech·
The Content Technologist is no longer posting updates or following Twitter (except for days where literally nothing else is going on, which is none of the days). Subscribe to the newsletter or, if you must social media, we're kinda active on LinkedIn. content-technologist.com/start/
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Vicky Gu
Vicky Gu@granola_cool·
algos are cool but have you heard of the human mind? for @thecontenttech, i share 5 strategy & content scenarios to use visual concepting tools like figma and miro for strategic thinking. part paywalled - i rec biz expensing your subscription :) content-technologist.com/visual-concept…
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The Content Technologist
The Content Technologist@thecontenttech·
I've been trying to teach the chatbot to write in iambic pentameter (possible because it's a math formula), but it can't. Perhaps GPT4 will understand meter, scansion and other poetic devices besides rhyme scheme.
The Content Technologist tweet media
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The Content Technologist
The Content Technologist@thecontenttech·
@lilyraynyc That's my comment exactly: ChatGPT will "lie" about its sources and its output, as long as it's in complete sentences. The bot will insist it is correct, with the caveat that it may not be correct. It is a math formula, not meaning.
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The Content Technologist
The Content Technologist@thecontenttech·
well. I forgot to write the subject line before pressing send. happy holidays to you and yours!
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The Content Technologist
The Content Technologist@thecontenttech·
@Chronotope Also I thought the precision was driven by the access to more and more credit card data, fewer cash purchases, etc... this is a really long way to overengineer a really inefficient ad system, considering non-contextual targeting doesn't work all that well, comparatively.
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Aram Zucker-Scharff | @Chronotope@indieweb.social
Aram Zucker-Scharff | @[email protected]@Chronotope·
and this precision creates *immense* pressure on the ad tech ecosystem to increase precision and drives up the overall pricing the platform can ask for its ads, with huge value for the platform... twitter.com/Chronotope/sta…
Aram Zucker-Scharff | @[email protected]@Chronotope

@profcarroll @swodinsky I have a slide from many years ago that talks about how this cycle inevitably impacts the larger ad-driven web and continually raises the ad tech tax as well.

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Aram Zucker-Scharff | @Chronotope@indieweb.social
Aram Zucker-Scharff | @[email protected]@Chronotope·
This is 100% true! Data you create prob isn't that valuable on an individual basis. Economies of scale etc... but increasingly I am thinking this is not the only way that personalization systems cause you to labor in such a way that they extract value. There's... negative data.
Ryan Barwick@Ryanbarwick

Amazon says your phone browsing data is worth $2. Not great a great sign for data co-opts or collectives! businessinsider.com/amazon-offerin…

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The Content Technologist
The Content Technologist@thecontenttech·
@Chronotope This is an extremely long way of saying "they didn't know how else to make more money except put more ad units on the page"
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Aram Zucker-Scharff | @Chronotope@indieweb.social
Aram Zucker-Scharff | @[email protected]@Chronotope·
So, design optimization moved to become in service of the ads, not the users, & more and more ads were placed between you and the meat of the service you wished to access in an attempt to force you to comply with the predictions of your interests made by the targeting technology
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The Content Technologist
The Content Technologist@thecontenttech·
Founding subscribers who happen to still be checking Twitter: You received an email last night in error, and your card will not be charged. Your comped subscription will continue to be comped. Official email on its way shortly.
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The Content Technologist
The Content Technologist@thecontenttech·
As I wrote in the last issue... if you're getting more than 5% of traffic from Twitter you are doing every other channel badly.
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The Content Technologist
The Content Technologist@thecontenttech·
@weischoice Haven't finalized yet, but because we're seeking active practitioners, we'll be competitive with what skilled strategists make + commission.
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The Content Technologist
The Content Technologist@thecontenttech·
Psst... The Content Technologist is looking for smart, sassy B2B writers for 2023: content-technologist.com/write/ We're seeking active digital practitioners with something to say! Content strategists and designers in all media! Collaborators! Experts! Rogues! Pitch us!
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The Content Technologist
The Content Technologist@thecontenttech·
Yo @descript I love y'all, but you've got some pretty amazing technology if we're all going to be watching 28 hours of video per day by the end of the decade.
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The Content Technologist
The Content Technologist@thecontenttech·
@CBeveridge The Deerhunter, The Godfather and The Master. (kidding, kind of, but we used photos of the weddings from those movies on our wedding website)
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The Content Technologist
The Content Technologist@thecontenttech·
Hooray! Thanks for sharing and for your support. More tweets and content about metrics in the near future once I get it all together
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Keşfet

@lilyraynyc @Chronotope @weischoice @descript @elonmusk @BarackObama @taylorswift13 @cristiano