JCRON

Niches I never would have predicted hitting major milestones: Teaching cattle ranchers regenerative grazing... $1M. Training aspiring group home operators on compliant startup... $2.5M. Certifying house cleaners to deliver premium residential service... $500K. Nobody at a VC pitch meeting is drawing these on a whiteboard. But here they are.

@ryandeiss From the heart of my bottom, absolutely.

@thejcron You know you love it.

Agree… LTV is overrated. It’s never accurate (if you’re expanding/ascending) and it’s generally unhelpful unless you have unlimited cash. Better to track: 30-Day CV 90-Day CV 12-Month CV 3-Year CV If you’re tracking longer than that, you better have a metric butt-ton of dry powder.

Information is dead. Has been for years. Nobody's paying for what you know. They're paying for the transformation that happens when you organize what you know into a process someone else can follow. The gap between "I know things" and "I can get you from A to B" is where the money is.

If you're sitting there thinking "but I don't have an audience yet"... good. That means you haven't wasted months creating content nobody asked for. Go find one person with the problem you solve. Help them. Charge them. Learn from it. Repeat. The audience is a byproduct of doing the work. Not a prerequisite.

The "audience first" crowd will tell you that's an exception. It's not. It's the norm for the experts actually making money. They didn't build a following. They built a solution. The audience came after the revenue, not before.

The biggest lie in the knowledge economy is "build an audience first." I've watched thousands of experts launch. The ones who start with audience-building almost always stall. The ones who start with a specific transformation almost always don't. Here's why.

Niches hitting milestones this month that nobody at a marketing conference would predict: Teaching homeowners to DIY-build in-ground pools... $5M. Training emergency clinicians in advanced airway management... $1M. Coaching bridal boutique owners on operations and sales... $1M. Every time I think I've seen the weirdest one, someone tops it.

Someone teaching Warhammer 40K competitive strategy and tactical decision-making just crossed $1M on Kajabi. From the UK. Teaching people how to win at a tabletop wargame. Seven figures. The expert economy doesn't care what you think counts as "expertise."

@neilpatel interesting how everything’s shifting, feels like a new game altogether now. i wonder what really sticks when clicks aren’t the main thing anymore.

Companies used to focus on rankings and traffic when it came to SEO. But with zero clicks on the rise and the growth in LLMs, traffic doesn't always mean success. So if rankings and traffic aren't as relevant today, what metrics matter? Here are the metrics marketers are shifting to. If you want to grow your influence in this new SEO world, check out this webinar on how to grow when clicks are declining advanced.npdigital.com/how-to-grow-wh…

@LewisHowes never thought of it like that before, makes the feeling a bit less weird to sit with sometimes.

Anxiety is informative. It alerts us to the need to find solutions.

@JohnnotJon Airpost!

Today, we’re launching Airpost. I’m 46. That’s not a cool age to found a startup. At least according to Twitter. I still call it Twitter. I’ve loved advertising all my life. Since I was 19 and my mom told me about a movie called “Nothing in Common” with Tom Hanks where he plays an ad exec whose main job seems to be shooting hoops with his creative partner. That sounded fun. Since then, traditional advertising has stayed… traditional. From my 1st job out of college writing TV ads for Snapple and Fox Sports, to leading product marketing at Airbnb, I’ve seen a lot. Now the AI era is here and an entire $1T industry is about to change. Who will change it? Why not me? Why not us? Introducing Airpost: a platform and service where world-class creative strategists use custom-built AI to build video ads. Fast. If you’ve ever sat down to make an ad with AI and realized 20 minutes later you’re still wrestling with that same clip… that’s why we built Airpost. Growth teams are busy. They’re asked to do too many things as it is. They shouldn’t have to be AI experts as well. Creative strategists shouldn’t have to stare at a white box trying to decide what to prompt. They should have a partner. That’s what we aspire to be. And that’s what we’ve built our tech to do. AI ads shouldn’t have to mean only AI footage. We have an exclusive library of over 300,000 video clips we’ve shot ourselves. Our engine uses these, along with client footage and AI footage to make the ads we deliver each week. We’re funded by the best investors and humans we know. We bootstrapped our performance creative agency, Ready Set, to 200 people. I was always told VCs didn’t add value. If that’s true, it must be other VCs, because ours have been awesome. Thank you Zach Perret, Nate Abbott, Peter Hebert, Max Mullen and all of the firms and folks who’ve believed in us so far. We’ve gone from 0 to $1M ARR in the six months since we quietly started working with early clients like DoorDash, Dr. Squatch, Calm and more. So far, every customer has renewed. To celebrate the launch, we’re giving away a superagent where you: 1) Put in your product URL 2) Get snippets of what your real users are saying on Meta, TikTok, Reddit and X 3) Paste them into ad scripts Comment “Airpost” and I’ll DM you the private link. It feels (a little scary but) good to be out there. Here we go! 🚀

@akejabrams @Kajabi @beehiiv Hey Jake, love to know more about what's bugging you and how we can fix it!

I hate @Kajabi so, so much. Who can help me move my newsletter over to @beehiiv ?

@apollo_ceo @kennyrueter We're excited to have you back! And let us know what you think...

I used Kajabi exclusively from 2017-2022 and made millions for my info product clients. Somewhere along the line I feel like you guys lost the plot and were trying to do too much, then came the rebrand and felt even more lost. This post suddenly came onto my feed even though I don't follow you on here, and I'm taking it as a sign to re explore Kajabi, and hopefully connect again with that platform that gave me so much when I first started in my agency journey. Thanks Kenny

We changed how Kajabi looks today. Not because we needed a rebrand. Not because someone said the colors were outdated. We changed it because how you present yourself is communication. And we weren't communicating clearly enough. Credible. Composed. Human. Built for people doing real work. That's who we serve. Now we look like it.

@ryandeiss @thesamparr @ShaanVP Nobody can get an MBA in 27 minutes, that's ridiculous...it's like 6 minute abs.

I just went on the My First Million podcast with @thesamparr and @ShaanVP and gave away a 27-min MBA on building a business that scales itself. We covered constraints, process mapping, hiring real leaders (not “helpers”)...and more. Check it out: youtu.be/kEK5CZy17Ng?si…

@JamesTaylor_me Actually over $10,000,000,000 ($10B) generated by our Kajabians :-)

Kajabi offers flexibility and ease of website management. It's cost-effective with built-in security, hosting, email lists, and course hosting. Thought leaders have generated $5B+ in revenue using Kajabi. #Kajabi #OnlineBusiness

@robertoblake @Kajabi Email, DM, carrier pigeon, I even have a fax ;-)

@thejcron @Kajabi Happy to! Would you like me to DM it over to you when I have a moment?

Well @kajabi did a HUGE update to automations that is really good. They finally did visual automations and multi event automations. You can try Kajabi here with my referral link: geni.us/get_kajabi Been wanting this for a long time! Also helps with the email side of things drastically and can automate certain support features. I’m very happy with this and the upgrades they have done to the communities features. I feel that it finally addresses the main things it needed to in order to overcome competing platforms. We did 4X the revenue for my education platform last month compared to normal months, and I plan to try to normalize this going forward. Kajabi is 85-90% PERFECT for what I need and just needs about 5-6 minor features or updates to be the perfect online business in a box… It’s pretty close right now as is, and for me and my team it’s the only real options for MOST of what we do. YouTube Shopping Integration and Instagram Shopping Integration would be the single most significant feature update for us!